A Business Leader, a Product & Brand Marketer, a Mentor, and a passionate People Leader.

Mohammed is a Partner at TOUGHLOVE Advisors and Chairman of the Marketing Society in the GCC. He is a former CMO with over 30 years of experience across varied multi-national blue-chip firms.

Initially starting his career in finance, where he spent the first 5 years of his working life, his real passion is in the field of Marketing, where he has spent the last 27+ years across diverse marketing functions including Insights, Marketing Strategy, Planning and Consulting, Sponsorship & Events, Product & Brand Marketing as well as all aspects of Social, Digital and Data led Marketing. He’s a strong believer in marketing as a business function, with a real focus on the value it brings to the bottom line. He started his career at Citibank, and the next 10 years at P&G followed by a similar stint at HSBC before finally moving to Visa Inc where he spent the last 7.5 years as the SVP of Marketing across 90 Markets.

In addition, he was the executive sponsor for both the Mental Health and Wellness as well as Women’s Leadership Networks at Visa, both areas he is extremely passionate about and are areas that he championed both in and out of Visa.