{"id":37617,"date":"2022-04-14T11:20:43","date_gmt":"2022-04-14T11:20:43","guid":{"rendered":"https:\/\/www.provenir.com\/spanish\/?p=37617"},"modified":"2026-05-11T16:05:05","modified_gmt":"2026-05-11T16:05:05","slug":"el-potencial-transformador-de-la-ia-en-la-industria-financiera-latinoamericana","status":"publish","type":"post","link":"https:\/\/www.provenir.com\/es\/el-potencial-transformador-de-la-ia-en-la-industria-financiera-latinoamericana\/","title":{"rendered":"El potencial transformador de la IA en la industria financiera latinoamericana"},"content":{"rendered":"<h1>El potencial transformador de la IA en la industria financiera latinoamericana<\/h1>\n<div>\n<p>En esta entrevista con Am\u00e9rica Digital, Jos\u00e9 Luis Vargas, Vicepresidente Ejecutivo de Provenir para Latinoam\u00e9rica, comparti\u00f3 por qu\u00e9 la Inteligencia Artificial (IA) es fundamental para el desarrollo tecnol\u00f3gico de Fintechs e instituciones financieras en la regi\u00f3n. Desde la detecci\u00f3n del fraude hasta la personalizaci\u00f3n de las finanzas digitales, la IA juega un rol clave. Jos\u00e9 explic\u00f3 c\u00f3mo el uso de datos alternativos, IA simplificada y la toma de decisiones pueden ayudar a las organizaciones a abordar la inclusi\u00f3n financiera, el fraude, las regulaciones y entregar una experiencia superior al consumidor.<\/p>\n<p>Mira la entrevista completa en el canal de <a href=\"https:\/\/www.youtube.com\/watch?v=rz-Gl2EEx4U\">Am\u00e9rica Digital<\/a><\/p>\n<\/div>\n<div>Nuestros recursos de Provenir AI-Powered Risk Decisioning Platform eBooks, videos, art\u00edculos y m\u00e1s para ayudarte a impulsar tu negocio.<\/div>\n<p><p>\n        <a href=\"\/es\/recursos\/\">Recursos<\/a>\n    <\/p>\n<\/p>\n<h3>ADDITIONAL RESOURCES<\/h3>\n<div>\n<div class=\"pt-cv-wrapper\"><div class=\"pt-cv-view pt-cv-grid pt-cv-colsys cveffect-darken pt-cv-same-height pt-cv-pgloadmore pt-cv-round-btn\" id=\"pt-cv-view-40ead380rw\"><div data-id=\"pt-cv-page-1\" class=\"pt-cv-page\" data-cvc=\"4\" data-cvct=\"3\" data-cvcm=\"1\"><div class=\"col-md-3 col-sm-4 col-xs-12 pt-cv-content-item pt-cv-1-col\"  data-pid=\"37639\"><div class='pt-cv-ifield'><a href=\"https:\/\/www.provenir.com\/es\/provenir-anuncia-su-primer-cliente-en-colombia-creci\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default pt-cv-thumb-wrapper cvplbd cvp-responsive-image img-rounded\" target=\"_self\" data-iw=\"200\" data-ih=\"100\"><\/a>\n<h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.provenir.com\/es\/provenir-anuncia-su-primer-cliente-en-colombia-creci\/\" class=\"_self cvplbd\" target=\"_self\" data-iw=\"200\" data-ih=\"100\">Provenir Anuncia su ...<\/a><\/h4>\n<div class=\"pt-cv-content\">Provenir anuncia su asociaci\u00f3n con Creci, una fintech colombo-americana que apoya a peque\u00f1as empresas con impacto social en Latinoam\u00e9rica y ...<br \/><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.provenir.com\/es\/provenir-anuncia-su-primer-cliente-en-colombia-creci\/\" class=\"_self pt-cv-readmore btn btn-success cvplbd\" target=\"_self\" data-iw=\"200\" data-ih=\"100\">Leer m\u00e1s<\/a><\/div><\/div><\/div><\/div>\n<div class=\"col-md-3 col-sm-4 col-xs-12 pt-cv-content-item pt-cv-1-col\"  data-pid=\"37638\"><div class='pt-cv-ifield'><a href=\"https:\/\/www.provenir.com\/es\/uso-de-datos-no-tradicionales-por-que-es-clave-para-expandir-y-mejorar-la-toma-de-decisiones-de-riesgos-2\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default pt-cv-thumb-wrapper cvplbd cvp-responsive-image img-rounded\" target=\"_self\" data-iw=\"200\" data-ih=\"100\"><\/a>\n<h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.provenir.com\/es\/uso-de-datos-no-tradicionales-por-que-es-clave-para-expandir-y-mejorar-la-toma-de-decisiones-de-riesgos-2\/\" class=\"_self cvplbd\" target=\"_self\" data-iw=\"200\" data-ih=\"100\">Uso de datos no trad...<\/a><\/h4>\n<div class=\"pt-cv-content\">Provenir organiz\u00f3 un panel sobre la creciente relevancia de los datos no tradicionales en Am\u00e9rica Latina. Gast\u00f3n Peralta y l\u00edderes ...<br \/><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.provenir.com\/es\/uso-de-datos-no-tradicionales-por-que-es-clave-para-expandir-y-mejorar-la-toma-de-decisiones-de-riesgos-2\/\" class=\"_self pt-cv-readmore btn btn-success cvplbd\" target=\"_self\" data-iw=\"200\" data-ih=\"100\">Leer m\u00e1s<\/a><\/div><\/div><\/div><\/div>\n<div class=\"col-md-3 col-sm-4 col-xs-12 pt-cv-content-item pt-cv-1-col\"  data-pid=\"37635\"><div class='pt-cv-ifield'><a href=\"https:\/\/www.provenir.com\/es\/mastercard-acelera-la-implementacion-de-soluciones-digital-first\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default pt-cv-thumb-wrapper cvplbd cvp-responsive-image img-rounded\" target=\"_self\" data-iw=\"200\" data-ih=\"100\"><\/a>\n<h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.provenir.com\/es\/mastercard-acelera-la-implementacion-de-soluciones-digital-first\/\" class=\"_self cvplbd\" target=\"_self\" data-iw=\"200\" data-ih=\"100\">Mastercard acelera l...<\/a><\/h4>\n<div class=\"pt-cv-content\">Mastercard ampl\u00eda su red de socios en la plataforma Engage, facilitando a fintechs y empresas tecnol\u00f3gicas la implementaci\u00f3n de soluciones ...<br \/><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.provenir.com\/es\/mastercard-acelera-la-implementacion-de-soluciones-digital-first\/\" class=\"_self pt-cv-readmore btn btn-success cvplbd\" target=\"_self\" data-iw=\"200\" data-ih=\"100\">Leer m\u00e1s<\/a><\/div><\/div><\/div><\/div>\n<div class=\"col-md-3 col-sm-4 col-xs-12 pt-cv-content-item pt-cv-1-col\"  data-pid=\"37633\"><div class='pt-cv-ifield'><a href=\"https:\/\/www.provenir.com\/es\/provenir-aliado-inteligente-de-la-inclusion-financiera\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default pt-cv-thumb-wrapper cvplbd cvp-responsive-image img-rounded\" target=\"_self\" data-iw=\"200\" data-ih=\"100\"><\/a>\n<h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.provenir.com\/es\/provenir-aliado-inteligente-de-la-inclusion-financiera\/\" class=\"_self cvplbd\" target=\"_self\" data-iw=\"200\" data-ih=\"100\">Provenir, aliado int...<\/a><\/h4>\n<div class=\"pt-cv-content\">Gabriela Herrera, l\u00edder de Provenir en Am\u00e9rica Latina, explica c\u00f3mo su plataforma de an\u00e1lisis de riesgo facilita la inclusi\u00f3n financiera, ...<br \/><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.provenir.com\/es\/provenir-aliado-inteligente-de-la-inclusion-financiera\/\" class=\"_self pt-cv-readmore btn btn-success cvplbd\" target=\"_self\" data-iw=\"200\" data-ih=\"100\">Leer m\u00e1s<\/a><\/div><\/div><\/div><\/div>\n<div class=\"col-md-3 col-sm-4 col-xs-12 pt-cv-content-item pt-cv-1-col\"  data-pid=\"37631\"><div class='pt-cv-ifield'><a href=\"https:\/\/www.provenir.com\/es\/debate-por-la-privacidad-del-manejo-de-datos-publicos-y-alternativos-big-data-y-machine-learning\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default pt-cv-thumb-wrapper cvplbd cvp-responsive-image img-rounded\" target=\"_self\" data-iw=\"200\" data-ih=\"100\"><\/a>\n<h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.provenir.com\/es\/debate-por-la-privacidad-del-manejo-de-datos-publicos-y-alternativos-big-data-y-machine-learning\/\" class=\"_self cvplbd\" target=\"_self\" data-iw=\"200\" data-ih=\"100\">Debate por la privac...<\/a><\/h4>\n<div class=\"pt-cv-content\">En una entrevista con Gaceta Mercantil, Gabriela Herrera, l\u00edder de ventas de Provenir para Am\u00e9rica Latina, explica c\u00f3mo la tecnolog\u00eda ...<br \/><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.provenir.com\/es\/debate-por-la-privacidad-del-manejo-de-datos-publicos-y-alternativos-big-data-y-machine-learning\/\" class=\"_self pt-cv-readmore btn btn-success cvplbd\" target=\"_self\" data-iw=\"200\" data-ih=\"100\">Leer m\u00e1s<\/a><\/div><\/div><\/div><\/div>\n<div class=\"col-md-3 col-sm-4 col-xs-12 pt-cv-content-item pt-cv-1-col\"  data-pid=\"37627\"><div class='pt-cv-ifield'><a href=\"https:\/\/www.provenir.com\/es\/provenir-presenta-data-cloud-marketplace-para-respaldar-la-innovacion-de-productos-y-una-mejor-experiencia-del-cliente\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default pt-cv-thumb-wrapper cvplbd cvp-responsive-image img-rounded\" target=\"_self\" data-iw=\"200\" data-ih=\"100\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1046\" src=\"https:\/\/www.provenir.com\/es\/wp-content\/uploads\/sites\/5\/2024\/08\/Provenir_social_post_Data_Cloud__MP_Launch_SP-v2.png\" class=\"pt-cv-thumbnail img-rounded skip-lazy \" alt=\"Provenir presenta Data Cloud + Marketplace para respaldar la innovaci\u00f3n de productos y una mejor experiencia del cliente\" \/><\/a>\n<h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.provenir.com\/es\/provenir-presenta-data-cloud-marketplace-para-respaldar-la-innovacion-de-productos-y-una-mejor-experiencia-del-cliente\/\" class=\"_self cvplbd\" target=\"_self\" data-iw=\"200\" data-ih=\"100\">Provenir presenta Da...<\/a><\/h4>\n<div class=\"pt-cv-content\">Provenir presenta Data Cloud + Marketplace para respaldar la innovaci\u00f3n de productos y una mejor experiencia del cliente Nuevas soluciones ...<br \/><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.provenir.com\/es\/provenir-presenta-data-cloud-marketplace-para-respaldar-la-innovacion-de-productos-y-una-mejor-experiencia-del-cliente\/\" class=\"_self pt-cv-readmore btn btn-success cvplbd\" target=\"_self\" data-iw=\"200\" data-ih=\"100\">Leer m\u00e1s<\/a><\/div><\/div><\/div><\/div>\n<div class=\"col-md-3 col-sm-4 col-xs-12 pt-cv-content-item pt-cv-1-col\"  data-pid=\"37632\"><div class='pt-cv-ifield'><a href=\"https:\/\/www.provenir.com\/es\/transunion-se-une-a-provenir-marketplace-para-ayudar-a-las-empresas-a-acelerar-las-decisiones-de-riesgo-crediticio\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default pt-cv-thumb-wrapper cvplbd cvp-responsive-image img-rounded\" target=\"_self\" data-iw=\"200\" data-ih=\"100\"><\/a>\n<h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.provenir.com\/es\/transunion-se-une-a-provenir-marketplace-para-ayudar-a-las-empresas-a-acelerar-las-decisiones-de-riesgo-crediticio\/\" class=\"_self cvplbd\" target=\"_self\" data-iw=\"200\" data-ih=\"100\">TransUnion se une a ...<\/a><\/h4>\n<div class=\"pt-cv-content\">Provenir, l\u00edder global en software de an\u00e1lisis de datos y decisiones de riesgo, anuncia la incorporaci\u00f3n de TransUnion al Provenir ...<br \/><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.provenir.com\/es\/transunion-se-une-a-provenir-marketplace-para-ayudar-a-las-empresas-a-acelerar-las-decisiones-de-riesgo-crediticio\/\" class=\"_self pt-cv-readmore btn btn-success cvplbd\" target=\"_self\" data-iw=\"200\" data-ih=\"100\">Leer m\u00e1s<\/a><\/div><\/div><\/div><\/div>\n<div class=\"col-md-3 col-sm-4 col-xs-12 pt-cv-content-item pt-cv-1-col\"  data-pid=\"37634\"><div class='pt-cv-ifield'><a href=\"https:\/\/www.provenir.com\/es\/bigtech-pueden-ser-aliadas-de-la-industria-financiera-segun-provenir\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default pt-cv-thumb-wrapper cvplbd cvp-responsive-image img-rounded\" target=\"_self\" data-iw=\"200\" data-ih=\"100\"><\/a>\n<h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.provenir.com\/es\/bigtech-pueden-ser-aliadas-de-la-industria-financiera-segun-provenir\/\" class=\"_self cvplbd\" target=\"_self\" data-iw=\"200\" data-ih=\"100\">Bigtech pueden ser a...<\/a><\/h4>\n<div class=\"pt-cv-content\">Gabriela Herrera, l\u00edder de Provenir en Am\u00e9rica Latina, destaca c\u00f3mo las Bigtechs, con el uso adecuado de tecnolog\u00eda y dentro ...<br \/><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.provenir.com\/es\/bigtech-pueden-ser-aliadas-de-la-industria-financiera-segun-provenir\/\" class=\"_self pt-cv-readmore btn btn-success cvplbd\" target=\"_self\" data-iw=\"200\" 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Am\u00e9rica Digital, Jos\u00e9 Luis Vargas, Vicepresidente Ejecutivo de Provenir para Latinoam\u00e9rica, comparti\u00f3 por qu\u00e9 la Inteligencia Artificial (IA) es fundamental para el desarrollo tecnol\u00f3gico de Fintechs e instituciones financieras en la regi\u00f3n. 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Desde la detecci\u00f3n de fraude hasta la personalizaci\u00f3n de las finanzas digitales, la IA juega un rol clave. Explica c\u00f3mo el uso de datos alternativos, IA simplificada y toma de decisiones pueden ayudar a las organizaciones a abordar la inclusi\u00f3n financiera, el fraude, las regulaciones y mejorar la experiencia del consumidor.<\/p>\n<p>Mira la entrevista completa en el canal de Am\u00e9rica Digital.<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"industry":[10],"language":[41],"mktplace-data-type":[],"mktplace-region":[],"mktplace-use-case":[],"resource":[83],"class_list":["post-37617","post","type-post","status-publish","format-standard","hentry","category-noticias","industry-ai","language-spanish","resource-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El 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