Consumers are resistant to friction in their customer experience journeys, whether they are buying appliances, vacations, vehicles, or applying for credit. Next-gen data and decisioning technology is crucial for financial institutions to focus on growth while meeting consumer needs and expectations, and effectively managing risk.
Unfortunately, there are a number of myths that persist in this area, eroding financial institutions’ ability to compete and thrive – and keeping consumers from the frictionless, rich and relevant experiences they deserve.
In this Fintec Buzz exclusive, Kathy Stares, Executive Vice President of North America for Provenir, details these myths and offers practical steps to run a smarter race.