{"id":1289,"date":"2025-05-15T12:26:00","date_gmt":"2025-05-15T12:26:00","guid":{"rendered":"https:\/\/www.provenir.com\/pt\/?p=1289"},"modified":"2026-03-10T09:33:49","modified_gmt":"2026-03-10T09:33:49","slug":"provenir-days-itau","status":"publish","type":"post","link":"https:\/\/www.provenir.com\/pt\/provenir-days-itau\/","title":{"rendered":"Provenir Days Itau"},"content":{"rendered":"<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/pt\/wp-content\/uploads\/sites\/9\/2025\/05\/partner-itau-WHT.svg\" alt=\"itau\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/pt\/wp-content\/uploads\/sites\/9\/2025\/05\/partner-ProvenirDays.svg\" alt=\"ProvenirDays\"><\/p>\n<\/li>\n<\/ul>\n<h1>Hiperpersonaliza\u00e7\u00e3o de Ofertas com IA e Otimiza\u00e7\u00e3o de Decis\u00e3o<\/h1>\n<hr>\n<div>\n<div>1\u00aa Semana de Junho | Dura\u00e7\u00e3o: 2 horas | Escrit\u00f3rio Banco Ita\u00fa<\/div>\n<div><iframe loading=\"lazy\" src=\"https:\/\/go.provenir.com\/l\/730213\/2025-05-15\/cllg2v\" width=\"100%\" height=\"355\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe><\/div>\n<\/div>\n<div>\n<p>Convidamos a equipe do Banco Ita\u00fa para um encontro estrat\u00e9gico com os especialistas globais da Provenir, com o objetivo de construir solu\u00e7\u00f5es reais e aplic\u00e1veis com base em dados, intelig\u00eancia e tecnologia. Contamos com a participa\u00e7\u00e3o ativa de todos para que possamos explorar caminhos concretos de inova\u00e7\u00e3o e resultados.<\/p>\n<p>Este encontro consultivo tem como objetivo co-criar um plano de hiperpersonaliza\u00e7\u00e3o de ofertas de cr\u00e9dito e a\u00e7\u00f5es de cobran\u00e7a sob medida. A proposta \u00e9 alavancar o alto n\u00edvel t\u00e9cnico da equipe do banco e as capacidades anal\u00edticas e de decis\u00e3o da Provenir para desenvolver um framework aplic\u00e1vel em larga escala, integrando dados, IA, modelos e otimiza\u00e7\u00e3o.\n<\/p>\n<\/div>\n<h2>Agenda do Encontro<\/h2>\n<hr>\n<table>\n<tbody>\n<tr>\n<td>1.<\/td>\n<td>Abertura e Introdu\u00e7\u00e3o<br \/>(10 min)<\/td>\n<td>\n<ul class=\"uk-list uk-list-disc\">\n<li>Apresenta\u00e7\u00e3o dos facilitadores (Provenir) e participantes do Ita\u00fa.<\/li>\n<li>Alinhamento sobre os objetivos da sess\u00e3o e breve contexto: personaliza\u00e7\u00e3o, dados e desafios do Ita\u00fa.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>2.<\/td>\n<td>Apresenta\u00e7\u00e3o de Contexto e Benchmarks<br \/>(10 min)<\/td>\n<td>\n<ul class=\"uk-list uk-list-disc\">\n<li>Tend\u00eancias em hiperpersonaliza\u00e7\u00e3o no setor banc\u00e1rio e refer\u00eancias externas.<\/li>\n<li>Destaques dos relat\u00f3rios do Ita\u00fa: inadimpl\u00eancia, uso de IA e iniciativas digitais (ex. SuperApp).<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>3.<\/td>\n<td>Demonstra\u00e7\u00e3o das Capacidades Provenir <br \/>(20 min)<\/td>\n<td>\n<ul class=\"uk-list uk-list-disc\">\n<li>Visualiza\u00e7\u00e3o do fluxo de decis\u00e3o personalizado com dados, modelos e otimiza\u00e7\u00e3o.<\/li>\n<li>Componentes Demonstrados:\n<ul class=\"uk-list uk-list-hyphen\">\n<li>Provenir Optimizer (Next Best Offer\/Action)<\/li>\n<li>Scorecards e modelos de ML (propens\u00e3o, risco, pagamento)<\/li>\n<li>Regras e constraints configur\u00e1veis<\/li>\n<li>Governan\u00e7a e execu\u00e7\u00e3o em tempo real<\/li>\n<\/ul>\n<\/li>\n<li>Exemplo de uso em cen\u00e1rio de cr\u00e9dito e renegocia\u00e7\u00e3o no app.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>4.<\/td>\n<td>Co-Cria\u00e7\u00e3o do Framework de Hiperpersonaliza\u00e7\u00e3o<br \/>(70 min)<\/td>\n<td>\n<ul class=\"uk-list uk-list-disc\">\n<li>Mapeamento de dados e vari\u00e1veis dispon\u00edveis para personaliza\u00e7\u00e3o.<\/li>\n<li>Segmenta\u00e7\u00e3o de clientes: clusters estrat\u00e9gicos e defini\u00e7\u00e3o de a\u00e7\u00f5es por grupo.<\/li>\n<li>Regras de neg\u00f3cio e constraints operacionais\/comerciais.<\/li>\n<li>Defini\u00e7\u00e3o dos modelos preditivos a aplicar (propens\u00e3o, risco, cobran\u00e7a).<\/li>\n<li>Orquestra\u00e7\u00e3o do fluxo decis\u00f3rio (dados \u2192 modelo \u2192 NBO\/Optimizer).<\/li>\n<li>Esbo\u00e7o de matriz Segmento x Estrat\u00e9gia x Canal x Timing.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>5.<\/td>\n<td>Consolida\u00e7\u00e3o e Pr\u00f3ximos Passos<br \/>(10 min)<\/td>\n<td>\n<ul class=\"uk-list uk-list-disc\">\n<li>Valida\u00e7\u00e3o do framework co-criado e revis\u00e3o final.<\/li>\n<li>Planejamento das pr\u00f3ximas etapas: documenta\u00e7\u00e3o t\u00e9cnica, sandbox de dados, POC.<\/li>\n<li>Defini\u00e7\u00e3o de respons\u00e1veis, marcos e cronograma preliminar.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div><b>Observa\u00e7\u00e3o:<\/b> Este Innovation Day tem car\u00e1ter consultivo e t\u00e9cnico, com foco em co-desenvolver uma solu\u00e7\u00e3o pr\u00e1tica e escal\u00e1vel de hiperpersonaliza\u00e7\u00e3o de ofertas e cobran\u00e7as no Ita\u00fa, integrando capacidades anal\u00edticas e decis\u00f5es em tempo real com a plataforma Provenir.<\/div>\n<h2>Apresentadores<\/h2>\n<hr>\n<ul>\n<li>\n<h3>Fernando Moreno<\/h3>\n<p>Vice-Presidente de Servi\u00e7os Profissionais<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/fernando-moreno-5286982\/\"><\/a><\/p>\n<\/li>\n<li>\n<h3>Miguel Maldonado<\/h3>\n<p>Vice-Presidente de Pr\u00e9-Vendas<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/maldonado305\/\"><\/a><\/p>\n<\/li>\n<li>\n<h3>Lucas<br \/>Pagliosa<\/h3>\n<p>Cientista de Dados<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/lucas-pagliosa\/\"><\/a><\/p>\n<\/li>\n<\/ul>\n<hr>\n<div>\n<p>        <img decoding=\"async\" src=\"\/pt\/wp-content\/uploads\/sites\/9\/2024\/08\/Provenir_Logo_WHT.svg\" alt=\"provenir\"><\/p>\n<h3>Este Encontro \u00e9 oferecido por Provenir<\/h3>\n<div>\n<p>A Provenir ajuda provedores de servi\u00e7os financeiros, bancos e fintechs a desvendar o segredo para uma tomada de decis\u00e3o mais inteligente sobre risco de cr\u00e9dito.<\/p>\n<p>A plataforma orientada por IA da Provenir re\u00fane o poder da tomada de decis\u00e3o, dados e intelig\u00eancia de decis\u00e3o para conduzir decis\u00f5es assertivas. Esta oferta exclusiva d\u00e1 \u00e0s organiza\u00e7\u00f5es a capacidade de impulsionar a inova\u00e7\u00e3o na tomada de decis\u00e3o em todo o ciclo de vida do cliente, efetivando melhorias na experi\u00eancia do cliente, preven\u00e7\u00e3o de fraude, acesso a servi\u00e7os financeiros, agilidade empresarial e muito mais.<\/p>\n<p>Trabalhamos com organiza\u00e7\u00f5es de servi\u00e7os financeiros disruptivas em mais de 60 pa\u00edses e processamos mais de 4 bilh\u00f5es de transa\u00e7\u00f5es anualmente.<\/p>\n<\/div>\n<\/div>\n<p><!--more--><br \/>\n<!-- 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SuperApp).<\/li>\n\n\\n    <\/ul>\n\n\",\"meta\":\"Apresenta\u00e7\u00e3o de Contexto e Benchmarks<br \/>(10 min)\",\"title\":\"2.\"}},{\"type\":\"table_item\",\"props\":{\"content\":\"\n\n<ul class=\\\"uk-list uk-list-disc\\\">\\n \n\n<li>Visualiza\u00e7\u00e3o do fluxo de decis\u00e3o personalizado com dados, modelos e otimiza\u00e7\u00e3o.<\/li>\n\n   \\n\n\n<li>Componentes Demonstrados:\\n    \n\n<ul class=\\\"uk-list uk-list-hyphen\\\">\\n   \n\n<li>Provenir Optimizer (Next Best Offer\/Action)<\/li>\n\n\\n   \n\n<li>Scorecards e modelos de ML (propens\u00e3o, risco, pagamento)<\/li>\n\n\\n   \n\n<li>Regras e constraints configur\u00e1veis<\/li>\n\n\\n   \n\n<li>Governan\u00e7a e execu\u00e7\u00e3o em tempo real<\/li>\n\n\\n    <\/ul>\n\n\\n<\/li>\n\n\\n    \n\n<li>Exemplo de uso em cen\u00e1rio de cr\u00e9dito e renegocia\u00e7\u00e3o no app.<\/li>\n\n\\n    <\/ul>\n\n\",\"meta\":\"Demonstra\u00e7\u00e3o das Capacidades Provenir <br \/>(20 min)\",\"title\":\"3.\"}},{\"type\":\"table_item\",\"props\":{\"content\":\"\n\n<ul class=\\\"uk-list uk-list-disc\\\">\\n\n\n<li>Mapeamento de dados e vari\u00e1veis dispon\u00edveis para personaliza\u00e7\u00e3o.<\/li>\n\n\\n\n\n<li>Segmenta\u00e7\u00e3o de clientes: clusters estrat\u00e9gicos e defini\u00e7\u00e3o de a\u00e7\u00f5es por grupo.<\/li>\n\n\\n\n\n<li>Regras de neg\u00f3cio e constraints operacionais\/comerciais.<\/li>\n\n\\n\n\n<li>Defini\u00e7\u00e3o dos modelos preditivos a aplicar (propens\u00e3o, risco, cobran\u00e7a).<\/li>\n\n\\n\n\n<li>Orquestra\u00e7\u00e3o do fluxo decis\u00f3rio (dados \u2192 modelo \u2192 NBO\/Optimizer).<\/li>\n\n\\n\n\n<li>Esbo\u00e7o de matriz Segmento x Estrat\u00e9gia x Canal x Timing.<\/li>\n\n\\n    <\/ul>\n\n\",\"meta\":\"Co-Cria\u00e7\u00e3o do Framework de Hiperpersonaliza\u00e7\u00e3o<br \/>(70 min)\",\"title\":\"4.\"}},{\"type\":\"table_item\",\"props\":{\"content\":\"\n\n<ul class=\\\"uk-list 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