Discussions of risk decisioning platforms often focus on onboarding and loan origination. However, the investment in the start of the customer journey is only one piece of the puzzle; an organization’s growth depends not only on attracting new customers, but also on retaining and maximizing the value of its existing customers.

In this Fintech Futures article, Kathy Stares, EVP of North America for Provenir, outlines why it’s important to focus on the tools needed to support the myriad other decisions across the life of each customer to enable a superior customer experience and maximize customer lifetime value.