Alternative Data in Credit Decisioning:
Meeting the Demands of the Expanding Canadian Financial Services Market

It’s a challenging time in the Canadian market. Between high interest rates, inflation stubbornly sticking at close to 4% and consumers’ fear of a potential recession starting to curb spending, it’s hard to find the growth we need to fuel our businesses. At the same time, competition has never been stiffer. In this op-ed, Cheryl Woodburn, Country Manager for Canada at Provenir, shares two market trends that are offering growth opportunities for all types of lenders.