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Leveraging AI to Power More Personalized and Profitable Customer Relationships

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January 10, 2024 | Cassidy Belville

Use of risk decisioning platforms often focuses on onboarding and loan origination, however investment in the beginning of the customer journey is only the start. A financial institution’s growth depends not only on attracting new customers, but also on maximizing the value of its existing customer base.


In this Financial IT feature, Kathy Stares, EVP, North America for Provenir, outlines the tools financial institutions can use to enable more accurate, faster decisions across the customer lifecycle to provide a superior experience and retain loyal customers (pages 32-33).

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