Gen Z, which is transitioning from school to the workforce, and has never known life without a smartphone or the Internet, has an estimated collective buying power that is nearing $150 billion. However, one study shows that only 47 percent of Gen Z — versus 75 percent of Baby Boomers and 70 percent of Millennials — has an account with a traditional bank, credit union, neobank or technology company.

In this Datatechvibe article, Kim Minor, Senior Vice President, Marketing for Provenir, discusses how alternative data and AI can help traditional financial institutions serve this unbanked/underbanked population.