Economic uncertainty has a noticeable impact on the way financial institutions make decisions and offer products and services to their customers. While consumers may pull back on discretionary spending, on the flipside, they also require more access to credit – which financial institutions may be reluctant to give, due to more conservative risk appetites.

In this Fintech.ca article, Cheryl Woodburn, Country Manager of Canada for Provenir, shares advice on how alternative data and innovative decisioning ecosystems can help financial institutions gain more accurate insights to support their clients.