Smart Customer Management
Smart Customer Management:
Using Hyper-Personalisation to Power Growth and Pre-Delinquency Insights to Mitigate Risk
Transform Your Customer Management Strategy with AI-Driven Decisioning
- October 8, 2025
- 8:15 AM – 12:00 PM
- Wyndham Grand İstanbul Levent Hotel & Conference Center
What You’ll Learn
- Hyper-Personalisation Strategies
Discover how AI-driven approaches can transform your customer engagement, reduce churn, and maximize ARPU through dynamic, contextually relevant experiences. - Pre-Delinquency Prevention
Learn proven strategies to identify at-risk customers early and implement proactive interventions that preserve relationships while protecting revenue. - Global Market Insights
Understand how international trends are shaping Turkey’s customer management landscape and what this means for your organization. - Real-World Results
Hear firsthand from Garanti BBVA about their successful customer management transformation and the measurable business impact achieved.
Agenda
8:15 AM – 8:30 AM
Arrival and registration8:30 AM – 9:30 AM
Breakfast and networking9:30 AM – 10:00 AM
Opening & Provenir Introduction – Gülçin Uysal, Senior Sales Executive, Provenir & Louis Garner, Vice President Account Management, Provenir10:00 AM – 10:20 AM
The future of customer experience:
Hyper-personalisation — AI driven approach
How to deliver hyper-personalised strategies that improve customer management and reduce risk.Rakesh Tadathilveedu, Senior Presales Consultant, Provenir
10:20 AM – 10:40 AM
Preventing Delinquency Before It Starts
The best pre-delinquency strategies focus on engaging customers early, identifying risks, and taking actions before payment issues escalate.Rakesh Tadathilveedu, Senior Presales Consultant, Provenir
10:40 AM – 10:50 AM
Refreshment break10:50 AM – 11:10 AM
Global Shifts, Local Impact:
AI- Driven Customer Growth in Turkey’s Banking FutureGökhan Mataracı: KPMG Türkiye, Innovation and Technology Consulting Leader, Partner
11:10 AM – 11:30 AM
Real-World Impact:
Wholesale Digital Transformation Case Study from Garanti BBVAAlp Gürakan, Risk Solutions Manager / GarantiBBVA Türkiye
11:30 AM – 12:00 PM
Closing & Wrap Up
Join us for an exclusive breakfast event in Istanbul
Featured Speakers
Alp Gürakan
For over 10 years, Alp Gürakan has been leading the transformation of origination, monitoring/early warning and collection processes within Garanti BBVA commercial and corporate credit life cycle. He focuses on leveraging digitalization and automation to build a smart and effective risk management framework. His expertise lies in developing solutions that not only address today’s needs but also shape the future of business models.Gökhan Mataracı
Gökhan Mataracı is a Partner at KPMG Türkiye, where he leads Innovation & Technology Consulting as well as the Technology, Media, and Telecommunications (TMT) sector. With 19+ years of experience spanning software development, strategic consulting, and enterprise data management, he drives technology and data-driven transformation projects, focusing on AI, digital strategy, customer experience, and embedding innovation into corporate culture.
Gülçin Uysal
Gülçin Uysal is Business Development Director at Provenir, covering Turkey, the Balkans, and the Southern Caucasus. An Industrial Engineer with an MSc in Engineering Management, she brings 25+ years of sales and business development experience, supporting banks and financial institutions with a consultative approach.
Louis Garner
Louis Garner, Vice President at Provenir, brings over 20 years of experience in driving growth and innovation across the technology, financial services and SaaS sectors. He leads the strategy and execution of market expansion across Europe, the Middle East and Africa, partnering with organisations to harness the strategic power of AI-driven decisioning and SaaS innovation. Louis enables businesses to scale with confidence, adapt with agility, and create exceptional experiences that shape the future of customer engagement. By aligning advanced decisioning technology with business ambition, he ensures clients unlock new opportunities for transformation and sustainable growth.
Rakesh Tadathilveedu
Rakesh Tadathilveedu is a senior presales consultant at Provenir with 20+ years in banking and fintech across Middle East and APAC. He architects solutions for Tier-1 banks, digital lenders, and e-commerce/fintech players on AI-powered credit decisioning, application-fraud prevention, and customer management/collections. Rakesh blends techno-functional depth with business impact and holds advanced degrees in management and cybersecurity, plus certifications in fraud, risk, and project delivery.
