Roundtable

Customer Lifetime Value – Unlocking Growth Through Intelligent Customer Management

13th November 2025
6:30 PM – 9:00 PM
The Ritz-Carlton, Dubai International Financial Centre

In today’s hyper-competitive financial services landscape, the race is no longer just about customer acquisition—it’s about maximising Customer Lifetime Value (CLV). As acquisition costs rise and customer expectations evolve, banks and lenders must shift toward long-term, value-driven relationships.

CLV is becoming a critical metric that informs decisions across pricing, personalisation, and risk. Yet many institutions still rely on siloed, backward-looking systems that fail to activate CLV as a real-time lever for growth.

The future lies in intelligent customer management—where AI, predictive analytics, and real-time decisioning work together to deliver proactive, hyper-personalised engagement across every stage of the customer lifecycle.

We are honoured to be joined by Mohammed Ismaeel Hameedaldin, whose expertise in Product and Brand Marketing will offer valuable insight into how leading banks and fintechs are turning CLV into a strategic growth engine.

Key Discussion Points:

How connected customer management drives long-term value
Using predictive analytics to inform lifecycle decisions and boost retention
Real-time decisioning: from insight to action at the point of interaction
Aligning CX, risk, and data teams to maximise CLV
Future-proofing your customer strategies with AI-powered platforms

Format:

6:30 PM
Arrival and welcome drinks
7:00 PM
Keynote from Mohammed Ismaeel Hameedaldin, Partner at TOUGHLOVE Advisors and Chairman of the Marketing Society in the GCC
7:20 PM
Roundtable discussion and dinner is served
9:00 PM
Official close and summary

Mohammed Ismaeel Hameedaldin

Partner at TOUGHLOVE Advisors and Chairman of the Marketing Society in the GCC

A Business Leader, a Product & Brand Marketer, a Mentor, and a passionate People Leader.

Mohammed is a Partner at TOUGHLOVE Advisors and Chairman of the Marketing Society in the GCC. He is a former CMO with over 30 years of experience across varied multi-national blue-chip firms.

Initially starting his career in finance, where he spent the first 5 years of his working life, his real passion is in the field of Marketing, where he has spent the last 27+ years across diverse marketing functions including Insights, Marketing Strategy, Planning and Consulting, Sponsorship & Events, Product & Brand Marketing as well as all aspects of Social, Digital and Data led Marketing. He’s a strong believer in marketing as a business function, with a real focus on the value it brings to the bottom line. He started his career at Citibank, and the next 10 years at P&G followed by a similar stint at HSBC before finally moving to Visa Inc where he spent the last 7.5 years as the SVP of Marketing across 90 Markets.

In addition, he was the executive sponsor for both the Mental Health and Wellness as well as Women’s Leadership Networks at Visa, both areas he is extremely passionate about and are areas that he championed both in and out of Visa.

The ProvenirNEXT Leadership Roundtable Series brings together industry visionaries, C-level executives, and thought leaders for insightful discussions on redefining risk decisioning strategies. The series fosters a collaborative environment for sharing forward-thinking perspectives, exploring innovative approaches, and shaping the future of fraud prevention in an era of rapid technological evolution and increasing digital risk.