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Alejandro Ronzon Joins Provenir as Director of Sales for Latin America


December 7, 2022 | Jonathan Pryer

Ronzon brings more than 20 years of software sales and business development experience in LATAM

MEXICO CITY – Provenir, a global leader in AI-powered data and risk decisioning software for the fintech industry, announced today that Alejandro Ronzon has joined as the Director of Sales for Provenir in Latin America. In this role, Alejandro will oversee sales, customer success, market development and go-to-market strategies.

Alejandro brings more than 20 years of experience in the technology space, developing successful organizations from the ground-up and building solid relationships with key partners and customers across the Latin America region. Prior to joining Provenir, Alejandro served in leadership roles at Snow Software, Microsafe and CityCom.

“The fintech space in the LATAM region, including the Caribbean, has experienced triple-digit growth in the last four years,” said Jose Vargas, Executive Vice President, LATAM for Provenir. “This growth has resulted in unprecedented demand for Provenir’s AI-powered Data and AI risk decisioning software as organizations seek new ways to minimize risk, identify and prevent fraud, and serve individuals and SMEs who do not qualify for credit using traditional lending practices. Alejandro brings a unique combination of experience and knowledge that will help us engage with these innovators to revolutionize risk decisioning in Latin America.”

“With more than 2,500 fintechs driving innovation across the region, banking has become more agile and easier for the people that traditionally did not have access, commented Alejandro. “More than 400 million citizens are currently unbanked/underbanked which provides fintechs and financial services providers the opportunity to grow their customer bases significantly. I am excited to be part of this company that will make a difference in the lives of millions of people by helping clients reinvent their credit risk decisioning practices.”

Provenir’s industry-leading AI-Powered Data and Decisioning Platform ease of use and flexibility allows for smarter risk decisioning. The solution, managed through a single UI, empowers organizations to innovate further and faster than ever before, driving the continuous optimization they need to power growth and agility, without increasing risk.