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Decisioning Advanced:
Integrating Intelligent Credit and Fraud Decisioning to Maximize Customer Lifetime Value

Featuring Jim Marous of The Financial Brand

Discover this dynamic on-demand webinar crafted for financial industry professionals seeking to enhance their approach to credit risk and fraud prevention while optimizing customer value.

In this session, The Financial Brand’s Jim Marous and Provenir’s Chief Product Officer Carol Hamilton delve into how these smart technologies not only protect your organization from potential risks but also open doors to deeper customer engagement and retention strategies, ultimately boosting the lifetime value of your customers. 

Key takeaways:

  • The strategic benefits of implementing intelligent decisioning systems that use advanced analytics like AI/ML to refine credit risk and fraud management
  • Insights and best practices needed to achieve a more agile, customer-centric business model
  • How to transform your financial institution into a forward-thinking powerhouse in today’s competitive landscape
  • How to integrate intelligent systems into existing operations and navigate the challenges of legacy systems


Jim Marous

The Financial Brand

Carol Hamilton

Chief Product Officer, Provenir


Balancing risk with opportunity can be a challenge – especially when you need to offer your custo…
Do you struggle to maintain your legacy decisioning systems? A lack of support from current vendo…
With extraordinary growth over the past twenty years, the financial services sector has seen incr…