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Provenir Appoints Kris Emerton-Jones as Sales Director, APAC

Allison Karavos
March 27, 2024

The appointment demonstrates Provenir’s ongoing commitment to providing AI-powered risk decisioning solutions to the region

SINGAPORE – Mar. 27, 2024 – Provenir, the global leader in AI-powered risk decisioning software, today announces the appointment of Kris Emerton-Jones as its new Sales Director for APAC. In this role, Emerton-Jones will oversee all sales operations and business development activities for the region. 

Based in Provenir’s Singapore office, Emerton-Jones is responsible for expanding the company’s customer base across the region and serving the growing number of financial services providers seeking to drive business transformation through the use of intelligent decisioning technology.  

Emerton-Jones brings more than 20 years B2B enterprise sales experience within the technology/software industry, and more than nine years in senior management leading teams across APAC focused on financial services. Prior to joining Provenir, he held senior positions at FIS, Experian, CredoLab Singapore and Fitch Singapore. 

“Consumers increasingly expect instant, personalized decisions and product offers,” said Bharath Vellore, General Manager, Provenir APAC. “This customer imperative is driving demand for our flexible, scalable platform that provides financial services providers with easy access to data, deep insights and the agility to quickly respond to changing economic conditions. Kris brings extensive expertise in credit risk decisioning solutions having consulted with hundreds of organizations throughout his career. His industry knowledge and experience in developing high performing teams will help us engage with the growing number of organizations seeking our AI-driven risk decisioning platform.” 

“Provenir has a very unique value proposition focused on empowering organizations to react quickly to changing market conditions and easily scale to support growth,” said Emerton-Jones. “I am excited to be part of this innovative team and look forward to helping organizations in the region deliver exceptional customer experiences while managing risk.”

About Provenir

Provenir helps fintechs and financial services providers unlock the secret to smarter credit risk decisioning. 

Provenir’s AI-powered platform brings together the power of decisioning, data, and case management to drive intelligent decisions. This unique offering gives organizations the ability to power decisioning innovation across the full customer lifecycle, driving improvements in the customer experience, access to financial services, business agility, and more. 

Provenir works with disruptive financial services organizations in more than 50 countries and processes more than 4 billion transactions annually.

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