Every car purchase involves a manufacturer, a retailer, and a financer, and each holds a different part of the customer’s story: how the vehicle is driven and serviced, how often they visit the dealership, how they manage their repayments. Because that information stays separate, customers end up with generic offers, repeated messages and decisions that don’t fit their situation.
Join Rich Cowley, Director of Presales at Provenir, for a practical look at what changes when every party in the journey works from a connected view of the customer. Using a lease-end example, Rich will show how automation, analytics and AI turn fragmented data into timely, personalized and affordable offers, with transparency and governance built in.
What you’ll learn:
- Why automation and technology are the building blocks for competitive differentiation, and why that edge increasingly depends on how well manufacturers, retailers and financers work together rather than alone
- How to leverage advanced analytics to optimize and make more personalized offers, using signals from across the journey, from vehicle usage and service history to affordability and payment behavior
- How a unified solution for data, AI and decisioning drives the agility and flexibility needed to power exceptional consumer experiences, with decisions that stay transparent, testable and auditable
- How to learn from every outcome (did the customer accept, negotiate, pay off early or trade in?) and simulate changes before they reach a customer
