The Fintech space in India has seen tremendous growth in the last few years. According to a recent report by Bain, the fintech sector in India is expected to grow to $350 billion in enterprise value and will account for nearly 15 percent of Financial Services market cap by 2026. With this, the demand for innovative fintech solutions is also on the rise.

In an exclusive interview with CXOToday, Varun Bhalla, Country Manager – Provenir India, shares his insights on the need for purpose-built technology designed to power decisioning innovation across the full customer lifecycle.