Embedded Lending is Inevitable: How Banks Can Compete and Win in a New Environment
Embedded Lending is Inevitable: How Banks Can Compete and Win in a New Environment
Lending, for both consumers and small business owners, is a necessary inconvenience. No one wants a loan. They want what the loan provides for them (i.e. a car, a house, another quarter of operating capital, etc.)
Because of this basic reality, embedded lending – the ability to approve and fund customers for loans within the context of the transaction they are attempting to complete – will always be the most convenient, and thus preferable, option for consumers and small business owners.
And as software continues to take over the world, it becomes increasingly easy to embed lending within all of the websites, apps, and SaaS products that consumers and small business owners use on a daily basis. The challenge for banks is that they do not control those distribution endpoints. And so, the growth of embedded lending poses an enormous competitive challenge for banks, a challenge that has become even more dire with the growth of fintech and non-bank lending.
Watch on-demand now, as, Alex Johnson (Founder, Fintech Takes) and Kathy Mitchell-Stares (EVP North America, Provenir) share insights on:
- How and why embedded lending is growing and how that growth is displacing traditional consumer and commercial loan distribution channels
- The implications of this shift for banks and for the broader financial services industry
- Actionable advice for how banks can adapt their business strategies and technology stacks to thrive in embedded channels and future-proof their businesses
Alex JohnsonFintech Takes
Founder
Kathy Mitchell-StaresProvenir
EVP North America
