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Many established financial services organizations struggle to provide the hyper-personalization today’s consumers demand. In this CMSWire feature, Kathy Stares, Executive Vice President, North America for Provenir joins other experts in offering insights on tapping into and improving those hyper-personalized experiences.

NEWS

Industry veteran appointed to meet growing demand for its products and services

Parsippany, NJ — Sept. 21, 2022 — Provenir, a global leader in AI-powered risk decisioning software, today announced today that Adrian Pillay has joined as Vice President of Sales for Middle East and Africa as part of the company’s expanding investment in the region to meet growing demand for its AI-driven risk decisioning platform.

Adrian brings more than 20 years of experience implementing successful go-to-market strategies and building key partnerships in numerous financial markets. He has served in a variety of leadership roles at FICO, TransUnion, Experian, Dun & Bradstreet and Accenture. Adrian joins existing sales associates Elias Gitau and Tatenda Nigel Chinodakufa and is quickly building out a broader sales and go to market team to service the region. 

“The number of fintechs in Africa is exploding with thousands being set up every year,” said Geoff Miller, Chief Commercial Officer for Provenir. “These fintechs are raising record investments as they seize the opportunity to provide a more responsive customer experience. According to McKinsey, nearly two-thirds of Africa’s 1.3 billion people do not have a bank account or full access to financial services, and 90% of all transactions on the continent are still cash-based. The opportunity to provide digital finance to this underserved population is enormous, and Provenir’s AI-powered decisioning platform can quickly help fintechs extend financial services to previously unbanked individuals.”

Nigerian consumer fintech company Carbon is leveraging Provenir’s technology to bring transformative change to the payments industry in Africa. “Delivering on customer expectations and providing a superior experience that is safe and reliable is a key priority. Partnering with Provenir allows us to give customers greater access to credit and quality financial services and we look forward to helping reshape the overall payment experience,” said Ngozi Dozie, Co-founder of Carbon.

Commenting on his appointment, Adrian said: “This is a time of unprecedented growth and disruption across the Middle East and Africa and Provenir has a very compelling solution that fits perfectly in this landscape. I am excited to join the company and help the team meet the growing demand for AI-driven risk decisioning solutions.”

Provenir’s industry-leading AI-Powered Decisioning Platform uniquely combines universal access to data, simplified AI, and sophisticated decisioning technology. This provides a cohesive risk ecosystem to enable smarter decisions across the entire customer lifecycle – with diverse data for deeper insights, optimized decisions, and a continuous feedback loop for constant improvement.

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