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Industry: Fintech

Infographic: Unlocking the Embedded Finance Advantage

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Unlocking the Embedded Finance Advantage
How to Harness Embedded Finance for Enhanced Customer Experiences
Are you continuously seeking strategies to help you retain your current customers and grow your business? One approach to consider is embedded finance, which seamlessly integrates financial services (including payments, lending, insurance, and investments) into everyday non-financial platforms used regularly by your customers and prospects.
Read on to discover how to leverage the flexibility of embedded finance in order to:
  • Make your services more accessible and convenient
  • Greatly enhance customer experiences
  • Improve retention of your existing customers
  • Open up new avenues for cross-selling/upselling services
  • Grow your business
Find out more information on embedded finance and how it’s changing customer experiences.

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Round-up: Top Organizations Leading in Embedded Finance

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Round-up: Top Organizations Leading in Embedded Finance

How these tech pioneers are seamlessly integrating financial services into everyday platforms

Embedded finance has quickly emerged as a game-changer in the industry, with a predicted global market size of $348.8 billion by 2029, at a growth rate of 30% CAGR from 2023-2029. By seamlessly integrating financial services into non-financial platforms, companies are able to streamline operations and enhance the customer experience, creating frictionless journeys and improving customer loyalty and retention. Major players are on both sides of the fence – both those successfully weaving financial services directly into their core offerings, and those supporting this wave of tech innovation with cutting-edge solutions and APIs that empower embedded financial services. We’re looking at both – how these industry leaders are dominating the embedded finance area and the crucial role their tech partners play in making this integration happen.

  • aliexpress
    Based in Asia, this online eCommerce platform brings together a ton of small producers who sell everything from clothing and accessories to electronics and sporting goods. Originally created by the Alibaba group over a decade ago, the website operates similarly to Amazon, but doesn’t produce anything of its own – instead its platform is a showcase for others, bringing a number of products into one site and facilitating easy payment options.
  • booksy
    Originally founded in Poland and now available worldwide, Booksy is a leading appointment management platform for wellness/beauty/health providers, allowing customers to book local appointments for haircuts, massages, and aesthetic services. With the integration of Stripe, they were able to embed payment processing directly into their app, including an omnichannel solution that allows Booksy merchants to collect payments in person, within the app, or at the time of booking, ensuring seamless payment experiences for customers.
  • uber
    The world’s favorite ride-share app, Uber offers in-app payments, ride insurance (to protect both riders and drivers), and instant drive payouts, ensuring a seamless payment experience for riders and immediate access to earnings for drivers. They’ve also expanded to offer food delivery options, as well as a variety of different ride types to appeal to a wider range of customers.
  • amazon
    The undisputed gold standard of eCommerce is Amazon, offering embedded finance in a variety of ways, including payment, lending, and Buy Now, Pay Later options. With integrated payment and finance options across a variety of global sites and sellers, Amazon enhances customer convenience and supports its wide range of sellers with quick financing and access to funds.
  • shopify
    Canadian success story Shopify simplifies payment processing for merchants in a variety of industries, offering them quick access to funding and financial management tools. Now a multinational organization with embedded offerings available on their proprietary eCommerce platform, their solutions include a variety of types of products that focus on everything from online storefronts and point of sale options, to returns management, shipping, order fulfillment, B2B, and financial management.
  • apple
    A name recognizable to the entire world, Apple is one of the pioneers of embedded financing, making Apple Pay a widely used option for everyone (read, millions and millions of people) who owns iPhones. With Apple Pay, Apple Card, and Apple Cash, they’ve integrated secure and convenient payment options directly into Apple devices (including watches), offering a frictionless payment experience for users.
  • starbucks
    The Starbucks app, which began as a way to improve customer loyalty by allowing users to earn rewards points on purchases, has quickly morphed into an extremely convenient rewards/payment system. You can reload funds to your mobile card at the click of a button, pay in-app for purchases, order ahead, earn rewards points, and then redeem them seamlessly, enhancing customer loyalty and ensuring a positive experience end-to-end for customers.
  • stripe
    An American multinational financial services company, Stripe offers a comprehensive suite of payment processing APIs and financial infrastructure for businesses, enabling organizations of all sizes to easily integrate payment services into their platforms. With millions of customers worldwide, including well-known brands like Marriott, BMW, and WhatsApp, their fully integrated payments products are used to optimize checkout conversion and launch new business models effortlessly.
  • plaid
    Similar to Stripe, Plaid works behind the scenes of some of your favorite brands, providing APIs for secure access to financial data and services that enable seamless connections between financial services and apps. Based in the U.S. but operating in a number of countries across North America and Europe, Plaid enables consumer apps to effortlessly connect with users’ bank accounts in a secure way.
  • marqeta
    Providing card issuing and payment processing technology, Marqeta is used by industry leaders in a variety of use cases, including on-demand delivery, expense management, retail, and digital banking. By enabling companies to create customized payment cards and solutions, they facilitate embedded financial services for their customers to allow them to deliver exceptional, brand-elevating customer card experiences.
  • walnut
    Providing seamless payment options for insurance premiums, along with instant, personalized insurance quotes and policy management through its online platform, Walnut Insurance is a prime example of embedded finance in the insurance industry. They offer value-added services that go beyond traditional insurance, including wellness benefits and services like access to mental health resources, directly into their platform, exemplifying the innovative use of embedded finance.
  • balance
    A platform focused on B2B trade platforms, distributors, and brands across the B2B supply chain, Balance powers the entire transaction lifecycle, with software and APIs that allow merchants and marketplaces to accept business payments, optimize AR, and extend trade credit. By focusing entirely on B2B, they’ve built a platform that incorporates all aspects of financing and payment processing to enable innovation and growth for their customers.
  • grab
    Southeast Asia’s leading superapp, Grab provides everyday services including deliveries, hotel bookings, gift cards, and ridesharing, while also embedding financial services like payments, insurance, and micro-lending. With a goal to enhance customer convenience and drive engagement, they offer services for consumers, drivers, merchants, and even enterprises – driving economic empowerment for everyone in the region.
  • mercado pago
    Based in Argentina and boasting one of the largest user bases in Latin America, Mercado Pago enhances eCommerce by integrating financial services that support seamless transactions and provide credit options to both buyers and sellers, including digital wallet, payment processing, and financing plans.
  • synchrony
    In part an online marketplace, Synchrony allows you to find deals on whatever your heart desires, and then provides you with various ways to pay, including credit cards, personalized financing offers, and Buy Now, Pay Later plans. They also offer individualized banking plans and products, financial solutions for businesses, and even healthcare financing for you, your family and your furry friends.

Companies across the globe are leading the charge in embedding finance into their services, transforming customer experiences, and driving growth. These examples (among many!) demonstrate the immense potential of embedded finance to streamline operations, enhance customer satisfaction and loyalty, and open new revenue streams. For those looking to explore embedded financing options, Provenir’s AI-powered risk decisioning solutions can enable you to integrate financial services seamlessly, manage risk effectively across the lifecycle, and deliver exceptional value to your customers.

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Embedded Finance: Enabling Seamless Financial Services

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Embedded Finance: Enabling Seamless Financial Services

Unlocking new opportunities and enhancing the customer experience
Embedded finance has been changing the way financial services are delivered, integrating them directly into everyday consumer activities. Imagine securing a loan directly from your favorite online store, or getting trip insurance coverage while booking a vacation. Many of us have utilized embedded finance services without ever having had a name for it. As more businesses adopt these integrated solutions, the potential for improved customer satisfaction, loyalty, and retention is significant – not to mention new revenue streams. We’re looking at the benefits, challenges, and future opportunities of embedded finance, offering you insights into how to leverage this trend for an enhanced competitive edge and a way to provide exceptional value to your customers.

The Power and Potential of Embedded Finance

Embedded finance, referring to the integration of financial services into non-financial platforms, is enabling businesses to offer banking, lending, insurance, and payment services directly within their existing products, whether those are applications, websites or other platforms. The trend is gaining traction rapidly, in part due to its ability to create more cohesive, seamless user experiences and streamline financial transactions. The value of embedded finance in 2022 reached $66.8 billion, but estimates put that figure at $622.9 billion by 2032, highlighting how it’s poised to become a dominant force in the industry. This growth is driven by the increasing demand for convenience and the desire for businesses to differentiate themselves in a competitive market by integrating innovative financial solutions. Companies across various sectors, from travel to retail and everything in between, are recognizing the value of creating super-apps or platforms that incorporate a variety of types of services (including financial) to enhance customer loyalty and create new revenue streams.

Uber and Shopify are just two big-name examples of organizations already leveraging embedded finance to enhance their services. Uber, the ride-sharing titan, offers instant payments to drivers, while Shopfiy allows for merchant cash advances and payment processing right in its proprietary platform. Likewise, retail giant Amazon offers its customers buy now, pay later (payment in installments) services right at checkout, and Tesla offers its car buyers insurance options, streamlining the process of getting coverage for their new vehicles. So why is embedded finance so popular?

Unpacking the Benefits of Embedded Finance

There’s a ton of benefits that embedded finance can offer to enhance your business operations and the experiences of your customers. Let’s take a closer look.

1. Flexibility
  • Adaptive Solutions: Embedded finance providers highly flexible financial solutions tailored to meet the specific needs of your customers. For example, you can offer customized lending products based on individual customer profiles, which can be seamlessly integrated into the purchases process. Adaptability like this ensures that financial services are more accessible and highly relevant to each individual customer, enhancing their overall experience.
  • Real-Time Access: A standout feature is the provision of real-time access to financial services. Your customers can instantly access loans, make payments, or secure necessary insurance without the delays associated with more traditional banking processes. This immediacy improves customer satisfaction while also increasing the likelihood of customers completing transactions and reducing cart abandonment.
2. Competitive Edge
  • Market Differentiation: In a crowded space, embedded finance is proving to be a key differentiator. Offering integrated financial services allows you to stand out from the competition, and provides you an edge over those who don’t.
  • Increased Revenue Streams: Open up new avenues for revenue generation with the integration of financial services like payment processing, lending, and insurance.
3. Enhanced Customer Experience
  • Seamless Integration: Simplify the user journey by integrating financial services into everyday customer interactions. Without having to leave an app or website to complete a financial transaction, your customers will enjoy smoother, more convenient experiences.
  • Personalization: Embedded finance allows for a higher degree of personalization, with financial services tailored based on customer data and behavior – and ensuring more relevant and appealing offers (i.e. a fitness app could offer personalized health insurance plans based on user activity levels).
Embedded finance is fundamentally changing the way businesses interact with their customers, offering unparalleled flexibility, competitive advantages, and enhanced user experiences. By embracing this trend, companies can not only meet the evolving needs of their customers but also unlock new growth opportunities.

Implementing Embedded Finance Offerings: A Step-by-Step Guide

So you’re ready to dive into the world of embedded finance and reap its numerous benefits… now what? Here are some tips to help you navigate the implementation process, from assessing business needs to choosing the right technology partner and executing a seamless integration.
Step 1: Assess Your Business Needs
  • Market Research: Conduct thorough market research to understand what exactly your customers need and what the market demands. Do your customers need more flexible payment options? Faster access to loans or insurance? Identifying precise needs will help you tailor your embedded finance offerings more effectively.
  • Internal Assessment: Take a close look at the existing capabilities you have within your business. What financial services do you already offer and what are the gaps? Conducting an internal analysis will help you determine what additional resources or technologies you need in order to successfully implement your embedded finance offering. Make sure you’re aware of strengths and weaknesses to create a more robust integration plan.
  • Define Objectives: Clearly outline what you aim to achieve with your embedded finance implementation, such as increased sales or improved customer retention.
Step 2: Choose the Right Technology Partner(s)
  • Determine Criteria for Selection: Selecting the right technology partner to set you on your embedded finance path is critical. Consider factors like:
  • Scalability: Ensure the decisioning platform you choose can grow with your business and handle increasing volumes or added complexity.
  • Security: Choose a partner with strong security measures and robust data privacy to protect customer data and financial transactions.
  • Integration Capabilities: The technology should easily integrate with your existing systems and platforms.
  • Case Studies: Look at previous examples of successful embedded finance partnerships – can your chosen tech partner offer the same seamless integration and robust experience for your customers?
Step 3: Implement Your Embedded Finance Plan
  • Develop a Roadmap: Create a detailed roadmap outlining each phase of the implementation process, including timelines, key milestones, and resources required.
  • Build a Pilot Program: Start with a pilot program to test the integration on a smaller scale and gather feedback.
  • Full Integration: Roll out the solution across your entire platform, ensuring all systems are integrated and functioning smoothly.
  • Monitor and Optimize: Continuously monitor the performance of your embedded finance offerings and make necessary adjustments to optimize the experience.

Tackling Embedded Finance Hurdles

Yes, the benefits of embedded finance are substantial. But that doesn’t mean it doesn’t come with its own set of challenges. Here are some common hurdles and the strategies to overcome them.
  • Regulatory Compliance: Navigating the complex landscape of financial regulations is most definitely daunting. Different countries and regions have varying rules and regulations governing financial services, all of which can impact how you implement and maintain embedded finance. Ensuring compliance is essential to avoiding legal issues and potential fines.

    • Stay Informed: Keep up-to-date with the latest financial regulations in the regions you operate in and be sure to engage with legal experts to understand all of the implications for your business.
    • Develop Compliance Programs: Implement comprehensive compliance programs to ensure all of your financial activities adequately meet regulatory requirements, and conduct regulator reviews and audits to maintain compliance.
    • Partner With Experts: Collaborate with financial services providers who have a strong understanding of the regulatory landscape in your region so you can navigate complex regulations more effectively.
  • Technological Integration: Integrating financial services into your existing systems can be technically challenging, requiring robust IT infrastructure, seamless data flows, and compatibility with your current platforms. And ensuring data security during integration is critical for protecting sensitive customer information.

    • Ensure Robust Infrastructure: Invest in a robust IT infrastructure that can handle the integration of financial services. This includes everything from scalable servers and secure data storage to reliable network systems.
    • Utilize API Integration: Use APIs (Application Programming Interfaces) for seamless integrations. APIs can facilitate data exchanges between your systems and financial services providers, ensuring smooth operations for your customers.
    • Implement Proper Security Measures: Utilize advanced security measures, including encryption, two-factor authentication, and regular security audits to adequately protect customer data both during and after the integration process.
  • Customer Trust: Building and maintaining the trust and loyalty of your customers is critical when you’re offering financial services of any kind. Customers need to feel confident that their data (including identity, account numbers, and transactional data) is secure and that services provided are reliable. Any incidents that breach this trust can have severe repercussions for your brand (and your bottom line).

    • Be Transparent: Be upfront and straightforward with your customers about how their data is used and the measures you have in place to protect it.
    • Provide Customer Support: Ensure you have robust customer support in place to address any concerns or issues your customers may have regarding your embedded services.
    • Perform Quality Assurance: Regularly test and update your financial services to ensure they remain reliable and secure. High-quality service delivery enhances customer trust and satisfaction.
Implementing embedded finance can transform your business, but it’s crucial to address any potential challenges head-on – and preferably before they pop up! Stay informed, invest in the right tech, and build trust with your customers so you can navigate these obstacles with ease and ensure a successful embedded finance integration.

The Future of Embedded Finance: What Lies Ahead?

As embedded finance offerings (and the tech behind them) continues to grow, the impact on various industries are becoming more profound – with trends surrounding embedded finance shifting, use cases evolving, and long-term benefits emerging.
  • Increased Use of AI: AI can enhance financial services by providing more personalized and efficient solutions, with everything from AI-driven chatbots offering instant customer support and machine learning algorithms that can analyze user to data to offer customized financial products. This level of personalization and rapid response improves customer satisfaction and engagement.
  • Expansion Into New Sectors: Embedded finance has been well-established in sectors like retail and transportation, but that’s only the beginning. Industries including healthcare, education, and real estate are exploring the potential of embedded finance solutions. Healthcare providers could offer financing options for medical treatments directly within their platforms, or educational institutions could integrate payment plans for tuition.
  • Smart Contracts: Self-executing contracts with the terms directly written into the code could make embedded finance even more accessible – automating transactions and reducing the need for intermediaries, making processes faster and more cost-effective. In real estate for example, smart contracts could help automate property sales, ensuring that all conditions are met before the transaction is completed – increasing efficiency and improving fraud screening.
  • Decentralized Finance (DeFI): By leveraging blockchain technology, DeFi enables financial transactions without traditional intermediaries like banks, leading to more decentralized and democratized financial services. This could enable peer-to-peer lending platforms to become more prevalent, allowing individuals to lend and borrow directly from each other, with embedded finance seamlessly facilitating these transactions.
  • Sustainable Growth: Organizations that adopt embedded finance can look forward to sustainable business growth. By integrating financial services, you can create new revenue streams and enhance loyalty of your customers. And offering financing options at the point of sale increases conversion rates and average transaction values, leading to higher revenues overall.
  • Enhanced Customer Loyalty: The convenience and personalization offered by embedded finance can significantly enhance customer loyalty. Access to tailored financial solutions, easily and securely, means your customers are more likely to return and recommend your services to others, resulting in a strong customer base and competitive advantage in the market.
  • Operational Efficiency: Automating various financial processes allows you to streamline operations, reducing the need for manual intervention, minimizing errors, and speeding up transaction times – leading to lower operational costs and greater efficiency. And reducing the time and resources spent on managing things that are now automated means more focus on core activities or strategic innovation.
Emerging trends and new innovations are set to further enhance the impact of embedded finance, making the future runway of opportunity long and bright. The benefits of embedded finance are clear (sustainable growth, improved customer loyalty, greater operational efficiency) – now all you need to do is ensure you have the right technology partners along for the ride.

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Finance Forward: 10 Breakthrough Innovations Reshaping The Future of Financial Services

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Finance Forward: 10 Breakthrough Innovations Reshaping The Future of Financial Services

Explore how cutting-edge tech will redefine the industry
The past twenty years have seen incredible advancements in technology of all sorts (do we even remember life before the smartphone?) – and the world of financial services is no exception. But innovation is far from over. The financial sector stands on the edge of even more cutting-edge technology, with increasingly sophisticated tech emerging that will enhance decisioning accuracy, improve operational efficiency, and ensure maximum customer satisfaction and engagement. What’s ahead for financial services providers? While it’s impossible to predict exactly what the next twenty years will look like, we’re looking forward to what may be in store in the near future, based on the tech innovations and market-shaping forces in play today.

1. Evolution in Ways to Pay, Borrow, Lend and More

There’s a variety of tech advancements on the horizon that could reshape how we pay for things, how we borrow money, and the landscape of financial services and products in general.
Some of these include:
  • Biometric Payments

    Payments authenticated through biometric data including fingerprints, facial recognition, or retinal scans, enabling a seamless (and secure!) way to pay
  • Voice-activated Payments

    Payments initiated through voice commands via smart speakers or other voice-enabled devices, greatly enhancing convenience for users
  • Invisible Payments

    This includes transactions that occur automatically in the background (one level up from our automated payments for subscriptions for example), with IoT-enabled purchases that reduce friction
  • Peer-to-Peer (P2P) Lending

    These lending platforms will continue to evolve, using blockchain for transparency and security
  • On-Demand Loans

    Instant, micro-loans available on-demand via mobile apps, tailored to individual needs with flexible repayment terms
  • Tokenized Assets

    Tokenization of real-life assets (i.e. real estate, art) enabling fractional ownership and lending, and providing investors with new opportunities

The connected vehicle payments market could reach $600 billion by 2030.

2. The AI and Machine Learning Revolution

Already integral to processing large datasets, ongoing advancements in artificial intelligence (AI) and machine learning (ML) are set to continue to redefine risk decisioning and the entire user experience. Future algorithms will leverage advanced neural networks and deep learning to enable near-real-time decision-making by not only analyzing complex variables (including behavioral patterns and unstructured data), but also predicting results with uncanny accuracy. These advancements in intelligence will also further enhance personalization possibilities, facilitating the shift from static to dynamic risk assessment and accommodating for life changes and real-time behavior – greatly increasing the inclusivity and fairness of financial services offerings (and the customer experience!) along the way. Advanced analytics will also help financial services providers understand on a more granular level how people are using products, enabling you to make improvements, track the customer journey, and interaction points. Likewise, AI enables us to break down silos across different datasets, understand consumer behavior much more dynamically across different systems – and allow you to tailor new products and services accordingly. The applications when it comes to financial services are endless, including AI-driven financial advisors that can provide highly personalized financial planning and wealth management services, tailored to individual goals and behaviors.

As we’re already witnessing, Generative AI will continue to have a massive impact. It is certainly making life easier in many ways (chat bots, personalized email and marketing campaigns, dynamic customer management, etc.), but it will also mean greater ease in testing products and models as new data sets are generated (which used to take an incredible amount of time when done manually). Generative AI could also help test different use cases for products and UAT testing (which is traditionally very difficult and time consuming). We can also use Generative AI to translate videos and documents in real-time, or even do live translations in meetings, increasing the serviceable markets of financial services providers who may have previously been limited by language or region.

AI in Banking market was worth $6794.27 million USD in 2023, and is expected to reach $36765.29 million USD by 2023 (CAGR of 32.5%)

3. Quantum Computing: The New Frontier

Quantum computing promises to fundamentally change the capacity to process information by performing calculations at speeds unattainable by traditional computers, enabling the ability to execute complex risk simulations and fraud decisioning and detection algorithms. This speed enables quicker, and more informed risk decisoning for financial services providers. Quantum algorithms could simulate market reactions to economic events or stress test financial portfolios under a variety of conditions, providing insights at a speed and scale that just isn’t possible with today’s computation methods.

Globally, the financial services industry’s spending on quantum computing capabilities is expected to grow 233x from just US$80 million in 2022 to US$19 billion in 2032, growing at a 10-year CAGR of 72%

4. Blockchain and Decentralized Finance (DeFI)

Offering a decentralized and secure platform that can transform traditional banking infrastructure, credit approvals, and monitoring systems, blockchain technology can make big waves in risk decisioning, with advancements in peer-to-peer lending, smart contracts, and fraud screening measures. With transparent and fixed record-keeping, the technology can streamline processes and reduce operational costs, automating credit decisioning and other transactional processes. And with blockhain’s inherent transparency, the reliability of financial data is improved, greatly enhancing fraud and identity management. When it comes to the increasingly important aspect of identity verification, blockchain can also be useful – enabling Self-Soverign Identity (SSI) and Decentralized Identifiers (DIDs). SSIs allow individuals to own and control their own digital identities, stored on a blockchain for maximum privacy and security, while DIDs use unique, blockchain-based identifiers that can be verified across different platforms without exposing personal data.

5. Rise of Central and Digital Bank Currencies

The potential adoption of digital currencies, including those issued by central banks (CBDCs) could dramatically alter the financial services landscape. Impacting how credit is managed and issued, these digital currencies offer new mechanisms for transparency and efficiency in financial transactions, with faster transaction times, reduced costs, and improved access to financial services, especially in underbanked/underserved communities. When it comes to risk decisioning, digital currencies can provide more streamlined and integrated data flows, enabling better tracking of financial behavior and transaction histories, ensuring more accurate risk assessments.

134 countries and currency unions, representing 98% of global GDP, are exploring a CBDC

6. Integrating IoT into Banking

The integration of the Internet of Things (IoT) in banking could provide continuous data streams to credit risk models, offering real-time insights into a potential borrower’s financial activities and habits, and ensuring more dynamic (and accurate) credit risk decisioning and lower default rates. For instance, data from smart home devices could inform lenders about a customer’s energy consumption patterns, which might correlate with financial stability or risk levels. This level of integration can lead to even more personalized risk assessments, potentially improving credit access and inclusion while mitigating risks for lenders.

IoT In Banking And Financial Services Market size is projected to reach USD $30925 Million by 2030, growing at a CAGR of 50.10% from 2023 to 2030.

7. Cybersecurity: Staying Ahead of Threats

With increased reliance on digital technologies comes increased cybersecurity risks. Robust security measures are critical, and future developments will include predictive and proactive security strategies to safeguard against continuously evolving cyber threats. The financial services industry’s vulnerability continues to grow, requiring innovative tech for protection like AI-driven threat detection systems that can predict and neutralize threats before they do damage. Proactive cybersecurity will become a critical component of risk management, ensuring that both customer data and financial assets are adequately protected. Advanced cryptography can also help with data security, including zero-knowledge proofs (allowing users to prove identity without revealing personal info, greatly enhancing data privacy and security), and homomorphic encryption, which encrypts data in a way that allows computations to be performed without decrypting.

Financial institutions are the second most impacted sector based on the number of reported data breaches; ransomware attacks on financial services increased from 55% in 2022 to 64% in 2023.

8. Sustainable and Social Impact Lending

Environmental and social governance (ESG) is a hot-button topic across industries, and can greatly affect financial services providers. Risk decisioning models will need to reflect the growing consumer and regulatory demand for responsible lending and banking practices, and could even influence the overall strategy of financial institutions towards more sustainable and socially responsible operations. With a rise in conscious consumerism and corporate responsibility driving the integration of ESG into financial decision making, lenders can use ESG scores alongside traditional metrics to assess credit and fraud risk. This approach aligns with global sustainability goals but also greatly appeals to a growing number of consumers (and investors) who place high value on organizations that prioritize ethical considerations in their operations.

Global sustainable finance product issuance totalled $717 billion in the first half of 2023.

9. The Impact of Regulatory and Ethical Developments

As technological capabilities expand, so does the scrutiny around their implications. AI and advanced data analytics in particular will require the need for robust regulatory frameworks to ensure these technologies are used ethically and responsibly – including data privacy, preventing bias in AI algorithms, and maintaining transparency and explainability in AI-driven decisions. Financial services providers will need to navigate a world where regulatory compliance is about much more than just following laws, but also about maintaining ethical standards and ensuring ongoing public trust, especially in decisions that affect individual creditworthiness and privacy.

By the end of 2024, Gartner predicts 75% of the global population will have its personal data protected by modern privacy regulations.

10. Identity Verification

The most critical aspect of offering loans or any other financial service is determining who you are dealing with and what the risk is. The way we identified individuals and their potential risk two decades ago was monumentally different than where we are today, and in the future this process promises to be even more seamless – and all-encompassing. We can expect even more dynamic verification codes to reduce the risk of fraud, highly-accurate DNA-based identification, genetic markers to be added to biometric identification systems, and more inclusive/accessible verification solutions that adhere to yet-to-be-established global standards for digital identity. Also possible are multimodal biometrics, combining multiple identifiers including behavior (typing patterns, mouse movements, gait) to continuously verify identity in real-time. Likewise, we can use wearable devices like smart watches and fitness trackers, as well as smart environment interactions (connected devices including smart homes, cars and workplaces) to verify identity, potentially reducing friction in the process.

Western Europe and Asia Pacific will potentially account for 50% of digital ID verification spend by 2028.

Future Innovation and The Customer Experience

Technology has always had the power to drive significant change in all aspects of society, and future tech advancements will continue to alter how financial institutions operate and interact with their customers. A common theme running through all of these innovations is the ability to personalize products and offerings, highlighting the extreme importance of the customer experience. A prime example of this is dynamic, responsive onboarding – where financial services providers are tailoring the onboarding experience to individual customers by matching data checks (including identity verification, AML, KYC, and more) to the event risk and the responses of the customer. Depending on the consumer’s answers in an application, the actual application itself will change dynamically – populating additional responses required or minimizing friction with fewer questions if lower risk is determined.

Today’s consumers will no longer stand for long wait times, inadequate customer service, and mass-marketed products. Instead, a competitive edge requires rapid response times, omnichannel offerings, customized products, and frictionless experiences – all enabled by automated, real-time decisioning.

But the concept of ‘decisioning’ itself will also evolve. Currently financial services providers utilize specific triggers that result in a decision being made, whether that’s from the end-consumer applying for a product, or from a provider proactively analyzing data and making a decision to offer a new product. But with the increased availability of data, extremely fast processing speeds, and the enhanced use of AI to analyze data and behaviors, decisioning will become much more fluid. Rather than trigger points causing a decision, are we in for a future where decisions around customers and products/services are just continuous? Seamless? Always happening? This too will result in more hyper-personalization and a customer-centric approach in all aspects of financial services.

Done well, personalization at scale for banking customers can lead to annual revenue uplifts of 10%

As these technologies develop, Provenir continues to lead the charge, offering an advanced decision intelligence platform that is adaptable, efficient, and strategically forward-thinking. Discover why choosing Provenir is the best decision for managing risk in a technologically evolving landscape.

Ready to lead in the future of financial services?

Contact us today to explore our cutting-edge risk decisioning solutions.

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Successful Digital Transformation in Financial Services

Q&A with Industry Experts

Successful Digital Transformation
in Financial Services

  • 01

    Digital transformation is critical for financial services organizations who want to thrive in our increasingly digital age. As consumers demand more and more from their financial services interactions, those organizations that don’t evolve will be left behind. But what are the keys to a successful journey?

    We recently hosted a webinar focusing on the intricacies of this transformative process, looking at key challenges and guidance for financial institutions looking towards a digitally empowered future. And from that discussion, a number of insightful audience questions were addressed – so we wanted to share some of them here with you!
  • 02

    With digital transformation came digital banking which made life easy for both consumers and would-be thieves. How can we mitigate the increasing hacking risks associated with digital  banking, from both the customer side and the bank side?

    Digitalization is increasing – and yes, so is fraud. This is where client authentication becomes so important, and truly understanding and knowing your customer is key. Device authentication for example can be critical, as well as collecting the required data to be sure we are understanding our customers without impacting the customer journey. That level of discipline needs to sit with the financial institution, without necessarily being seen or experienced by the customer. Identity theft is quite prevalent, especially in certain regions like the Nordics, so it’s critical to balance the need and desire to have strong fraud and identity management in place, without adding friction to the process for your consumers.

  • 03

    How is generative AI impacting decisioning?

    There is a potential for a large impact on decisioning with the use of generative AI tools. We’re in the early adoption stages, because from a regulatory and compliance standpoint, there is a nervousness about using these tools to push businesses forward. Institutions are risk averse, cautious, and measured in the terms of the policies they implement. Corporate governances are challenges for many banks, particularly when dealing with a variety of regional regulations. In part, it comes down to explainability. While AI tools can certainly help from a risk decisioning standpoint, and should be fully explainable in that regard, there is not enough known about the control and regulation of generative AI tools to ensure that data is being used and stored properly. Ultimately, we’re early on in this journey and they will play a fundamental role in our industry over the next few years.
  • 04

    What is the importance of being able to adjust business lending and fraud rules quickly given the rate of change in the macro-economic landscape, customer behavior and MO of fraudsters? Why are organizations, particularly in the financial services industry, struggling to keep up with these rates of change?

    Often, organizations struggle to keep up with the rate of change due to the technology infrastructure in place. Being able to make changes quickly to respond to market demands and evolving threats is key to not only accurate fraud prevention, but also simply ensuring that you’re meeting the needs of your customers. If you have to wait six weeks for sign-off on a policy change, and then wait additional time for a vendor or your IT team to make iterations in your decisioning processes, you’ve left your organization susceptible. Having self-sufficiency in times like these is critical – being able to use advanced analytics to optimize decisioning strategy, quickly, and then make those changes just as quickly is key. But you need the right technology in place to support that flexibility and agility.
  • 05

    When the bank is undergoing a full digital transformation, many projects and developments are done at the same time with limited resources. What does management need to pay attention to when making decisions on priorities?

    The first step is making sure that all projects have been categorized and prioritized with the entire group, and that those priorities are aligned with the overall group/organizational strategy. Alignment is key. It is very difficult to have competing projects fighting for resources (time, money, human) and this is a common challenge among financial services institutions. Allowing for a level of flexibility and adaptability is crucial – often what helps is reevaluating priorities at set intervals, every quarter for example. The largest priorities may not change often, but the smaller, more nimble priorities can (and often do), and your project management structure should be flexible enough to accommodate that.
  • 06

    Given the increasing flow of information, number of processors and variety of processors within the competitive landscape, what is the importance of increasing the number of data connections to enhance decisions towards better business outcomes?

    Increasing data connections can be helpful, but it’s worthwhile to note that we don’t want to connect to so many that it’s overwhelming. It’s not just about more data, it’s about the right data at the right time, in order to see the real value of those data sources. Getting the right level of customer data that you need to adequately support your decisioning processes is crucial. Having a broader spectrum of data available, in terms of types of data sources and variety, as well as quality, is more important than just continually adding new data sources that won’t provide any additional value to the view of your customers (and may in fact add more friction to the journey). Data sources that allow for a strong level of automation in your decisioning processes will also be more valuable than those that require manual intervention or human oversight (which add complexity and slow down the process).
  • 07

    Will the current path of digital transformation that banks are on (locally and globally) lead to more financial stability or more future crisis scenarios (like Silicon Valley Bank)?

    Financial stability is important – we weathered this during the financial crisis in 2008, and there are continual efforts to combat any instability. One of the things that led to that instability is the fracturing of the value chain. When you have new players who are so specialized and who don’t see the whole banking picture, there are inherent risks. On the other hand, when you have large incumbents who do everything in-house, they see the whole picture, but they can often be very rigid and slow to move or make changes, which has different risks and implications on financial stability.

Balance risk with opportunity across the customer lifecycle.

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Carbon’s Ceci López and Kike Fashola Are Banking on Nigerian Fintech Innovation

PODCAST

Carbon’s Ceci López and Kike Fashola
Are Banking on Nigerian Fintech Innovation

These risk leaders are disrupting the status quo across Africa’s fintech landscape.

As the fintech industry matures, more and more women leaders are driving innovation forward. Kike Fashola and Cecelia Lopez are two of them, heading up credit risk decisioning at Nigerian digital bank, Carbon. Join us as we revisit their conversation with Provenir’s Adrian Pillay, originally aired in September 2023:

In our first EMEA-focused episode, host Adrian Pillay sits down with digital bank Carbon’s Ceci López (Head of Decisioning) and Kike Fashola (Chief Risk Officer) to take a look at the relationship between risk and reward and the future of fintech in Nigeria.

They dig into topics like using data science to support innovation, how to drive adoption of emerging tech in an emerging market, and some of the implications we may not always think of when we talk about AI in risk management.

Listen Now

Tune into our Podcast on Apple or Spotify by clicking the icons below.

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The Panelists:

  • Cecilia López

    Cecilia López is a graduate in Actuarial Science from the University of Buenos Aires, boasting a decade of experience dedicated to the development, implementation, and monitoring of predictive models for medium to large-scale businesses. Additionally, she has served as a risk consultant for various banks and Oil & Gas companies across Latin America, specializing in credit risk modeling and the diagnosis and optimization of operational and business processes.

    Today, Cecilia holds the position of Head of Decisioning at Carbon, where she spearheads the Data Science and Credit Risk departments. Her extensive expertise in predictive modeling and risk assessment makes her an invaluable asset to the organization, contributing significantly to its success in these critical areas.

  • Kikelomo Fashola

    Kikelomo (Kike) Fashola is a Credit Risk Leader with over 9 years of experience in the financial industry. She is currently working at Carbon, a leading FinTech company in Nigeria. Kike is a highly motivated and results-oriented professional with a proven track record of success in managing credit risk. She is also a strong team player and has a deep understanding of the Nigerian financial market.

    Kike is a graduate of Covenant University, where she majored in Industrial Mathematics.

    Kike is a positive and proactive individual who is always looking for ways to improve. She is not afraid to challenge the status quo and is always looking for the silver lining.

  • Adrian Pillay

    Adrian Pillay is an experienced Credit Risk professional, and has been involved in financial inclusion and access to credit initiatives in 37 countries across Africa, Middle East, Asia and Asia Pacific. He has also supported World Bank and IFC in their Credit Bureau Program, which aims to drive the expansion of credit bureau coverage across developing markets.

    He has held various leadership roles at leading Credit Risk companies such as TransUnion, Dun & Bradstreet, Experian and FICO. He is Vice President of Sales at Provenir, and is responsible for its business in Middle East and Africa.

  • Cecilia López

    Cecilia López is a graduate in Actuarial Science from the University of Buenos Aires, boasting a decade of experience dedicated to the development, implementation, and monitoring of predictive models for medium to large-scale businesses. Additionally, she has served as a risk consultant for various banks and Oil & Gas companies across Latin America, specializing in credit risk modeling and the diagnosis and optimization of operational and business processes.

    Today, Cecilia holds the position of Head of Decisioning at Carbon, where she spearheads the Data Science and Credit Risk departments. Her extensive expertise in predictive modeling and risk assessment makes her an invaluable asset to the organization, contributing significantly to its success in these critical areas.

  • Kikelomo Fashola

    Kikelomo (Kike) Fashola is a Credit Risk Leader with over 9 years of experience in the financial industry. She is currently working at Carbon, a leading FinTech company in Nigeria. Kike is a highly motivated and results-oriented professional with a proven track record of success in managing credit risk. She is also a strong team player and has a deep understanding of the Nigerian financial market.

    Kike is a graduate of Covenant University, where she majored in Industrial Mathematics.

    Kike is a positive and proactive individual who is always looking for ways to improve. She is not afraid to challenge the status quo and is always looking for the silver lining.

  • Adrian Pillay

    Adrian Pillay is an experienced Credit Risk professional, and has been involved in financial inclusion and access to credit initiatives in 37 countries across Africa, Middle East, Asia and Asia Pacific. He has also supported World Bank and IFC in their Credit Bureau Program, which aims to drive the expansion of credit bureau coverage across developing markets.

    He has held various leadership roles at leading Credit Risk companies such as TransUnion, Dun & Bradstreet, Experian and FICO. He is Vice President of Sales at Provenir, and is responsible for its business in Middle East and Africa.

Transcript

Carbon’s Ceci Lopez and Kike Fashola Are Banking on Nigerian Fintech Innovation

00;00;09;26 – 00;00;34;06

Intro

You’re listening to the Disruptor Sessions, The Visionaries Guide to Fintech, a podcast from Provenir. Every episode, we sit down with global thought leaders and innovators to explore the future of fintech., from the technology powering change to the visionaries driving disruption. Now your host, Adrian Pillay.

00;00;34;06 – 00;01;01;05

Adrian Pillay

I’m Adrian Pillay, Vice President of Sales for Middle East and Africa at Provenir, and this is our first podcast episode exclusively focused on Africa. We’ll discuss topics like using data science to support innovation, how to drive adoption of emerging tech in an emerging market, and some of the implications we may not always think of when we talk about AI in risk management.

00;01;02;09 – 00;01;34;29

Adrian Pillay

I’m really excited to have two wonderful guests join me to discuss more about their fintech journeys and how their company’s making an impact in fintech in Africa. My guests today are Cecilia Lopez, who we’ll be affectionately calling Ceci, and Kike Fashola, who are both with Carbon. Carbon is a digital bank headquartered in Nigeria, offering loans, payments, investments and personal finance management solutions to customers across Nigeria.

00;01;36;00 – 00;01;42;09

Adrian Pillay

Ceci and Kike, great having you both join me today and really looking forward to our conversation.

00;01;42;27 – 00;01;45;06

Ceci Lopez

Hello. Thank you, Adrian, for the introduction.

00;01;45;10 – 00;01;46;02

Kike Fashola

Thank you.

00;01;46;18 – 00;02;02;06

Adrian Pillay

To kick things off, can I ask you both to introduce yourselves? Tell us a little bit about your backgrounds and how you came to work at Carbon and would also love to hear about any defining moments, experiences that shaped you into the leaders you are today.

00;02;03;08 – 00;02;33;20

Ceci Lopez

This is Ceci. I’m very happy to be here sharing this conversation with you and Kike. I am the Head of Decisioning at Carbon. I’ve been working with Carbon since 2020, so more than a couple of years now, and I’m responsible for credit risk management and also for data science. I’m an actuary. I have a degree in actuarial sciences but I’ve been working in data science for the past 13 years.

00;02;33;20 – 00;02;49;20

Ceci Lopez

I am very excited about the work we are doing in Carbon to introduce innovative data science, machine learning , and all these new artificial intelligence tools we are seeing out there in the process of decision making in our company.

00;02;50;01 – 00;03;18;26

Kike Fashola

I’ve been working in credit risk management for nine years with seven of those years at Carbon. I have a strong understanding of the credit process from identifying and assessing risk, to developing and implementing mitigation strategies. So in 2014, I joined Carbon as a Credit Analyst. I quickly learn how to use my analytical skills to uncover potential risks and my communication skills to explain those risks to the company’s stakeholders.

00;03;19;09 – 00;03;45;08

Kike Fashola

In 2018, I left Carbon to pursue a new opportunity. However, I rejoined the company in 2019 as a Credit Manager. In this role, I have expanded my responsibilities to include developing and implementing credit risk mitigation strategies. A defining moment that made me become the leader I am today was basically being called back to work at Carbon.

00;03;45;08 – 00;04;09;20

Kike Fashola

When I started at Carbon initially, my confidence level was very low. And after going to other places, being asked to come back. – that built my confidence. Similarly in a male dominated industry, I didn’t allow that fact to intimidate me. I was confident in my skills, my abilities, and not be afraid to stand up for myself and for my ideas.

00;04;09;24 – 00;04;31;06

Ceci Lopez

In my case, I would say it’s hard to identify a defining moment. Right? But what I can say is that during my career, I’ve had great managers and so I’ve learned from great leaders. And I’ve learned from them what it takes to be an effective manager. It’s more of a career path, learning from great managers.

00;04;32;09 – 00;05;01;02

Adrian Pillay

I love that, Ceci. I completely agree with you. A large part of how I too would define the key moments that have helped define me as a leader, would be the experiences and the interactions and the influence that my past managers have had over the years in my career as well. So I love that. I think for my first question – Ceci, this is probably one that you would like to pick up.

00;05;01;02 – 00;05;12;27

Adrian Pillay

What’s your view on disruptors or the disruption happening in financial services, and more so, what does disruption mean to you as a data scientist?

00;05;13;21 – 00;05;45;23

Ceci Lopez

Well, I actually think that the financial services industry is one of the most disruptive industries in the world. All these new technologies – we are having right now an artificial intelligence revolution in the past couple of months. And also all the things we’ve been seeing before, big data, blockchain, these are changing the way financial services are delivered. These technologies are enabling new entrants to the markets -fintech companies – and these new entrants are challenging traditional institutions.

00;05;45;23 – 00;06;16;22

Ceci Lopez

These fintech companies, for example, are offering new products and new services that are more convenient, more affordable than those traditionally offer for the customers. And these companies are using technology to make it easier for customers to manage their finances. So overall, I believe that this disruption in the financial services industry is a positive development and it is leading to more innovation, more competition, which is, at the end of the day, beneficial for for the consumers.

00;06;17;09 – 00;06;38;01

Ceci Lopez

However, this disruption is also creating challenges, right? These traditional financial institutions, for example, are facing increased competition – they need to adapt their businesses to remain competitive. Also and most importantly – and this also applies for fintech, right – we need to invest in new technologies to stay ahead of the curve.

00;06;38;01 – 00;07;17;28

Ceci Lopez

Key disruptors in the financial services – well, I mentioned the fintech companies – we are using technology to offer new financial products and services to the customers. These companies are often more agile, more innovative. That also most of the time translates, and hopefully translates, in lower fees and better customer service. Big data is used by these financial institutions to improve their decision making. Banks use Big Data, these huge amounts of data they collect, even if it’s not really Big Data, to assess the creditworthiness of the borrowers and the insurance as well. They can use data to price insurance policies better.

00;07;17;28 – 00;08;03;17

Ceci Lopez

Artificial intelligence. I mention this is being used by financial institutions to automate tasks. For example, we use it to automate fraud detection, can also be used to automate customer service. Most importantly, to develop new products, new services. Lastly, blockchain. This is technology used to record financial transactions. This technology is secure, is transparent, and it has the potential to create a revolution in the way financial transactions are processed. These are just a few, right? The industry is constantly evolving. We see new technologies emerging all the time. And it’ll be quite interesting to see how the financial services industry will change in the years to come. It’s really exciting.

00;08;03;17 – 00;08;48;07

Ceci Lopez

To answer your question, Adrian, as a data scientist, I’m very happy to be a data scientist at this time, to see all this revolution we are lucky to witness. Disruption means for me as a data scientist, the introduction of new technologies, new business models that challenge the status quo, right? And in the financial services industry, this disruption is being driven by these new technologies. And now artificial intelligence is the main driver, right? We we all need to embrace and learn how to use all these new tools that are now available for us to improve the service we give to our customers and also to make our companies more more efficient.

00;08;48;22 – 00;09;30;07

Ceci Lopez

So I am excited about the potential of this disruption in improving the financial services industry in general. Again, we can use it to automate tasks, fraud detection and customer service, and we can free up human resources. Our team members can focus on on strategic tasks, right? Leave these, all these manual tasks on the side, automate the process, trust the automated process, and move on. Do great things, have more time for innovation, improve our decision making, using all the data that is available to us, and also providing insights into customer behavior to ultimately offer our customers a better service. Right.

00;09;30;26 – 00;09;50;02

Adrian Pillay

Thanks, Ceci.That was a brilliant answer. Thank you so much. I’d love if both you and Kike could maybe elaborate on one of the points that you’d mentioned and share with us your thoughts on how we can use data science and AI to make processes more efficient.

00;09;50;29 – 00;10;17;04

Ceci Lopez

Absolutely. I can think on the top of my head a number of ways in which artificial intelligence, data science, in particular, machine learning, can be used to make processes more efficient in companies in many industries, if not all. The first one is the automation of tasks that are currently being performed by humans. Right? We can now free up human resources to focus on our more strategic tasks.

00;10;17;24 – 00;10;47;22

Ceci Lopez

I mentioned before fraud detection, customer service case, mainly risk assessment. Also predictive outcomes. Data science teams in banking, fintech are often dedicated to or actually dedicate most of their time to predict outcomes. Right? This outcome is customer churn, for example, defaults, and these help our business making better decisions and to avoid risk or at least to meet our risk appetite, right, for our portfolio.

00;10;48;06 – 00;11;16;10

Ceci Lopez

We could, for example, use artificial intelligence to predict what customers are likely to default on their loans. Right. This is this been done for for a few years. Credit risk models are built with machine learning. But right now, the availability of more and more data and more complex machine learning tools and all these AI tools that we’ve seen out there make this process more interesting. And the results and the performance of of the models is better.

00;11;16;10 – 00;11;34;11

Ceci Lopez

Optimizing the processes is not only about automating them. We can also optimize the process in many ways. And this doesn’t only apply to fintech or financial services, right? We can think of supply chain management, manufacturing. This way the business is can reduce cost, they can improve efficiency.

00;11;34;17 – 00;12;09;25

Ceci Lopez

For example, a company can use artificial intelligence to optimize inventory. In this way, they can minimize waste, maximize profits, right? One of the most important ones, I think, is personalizing the experiences for customers. If companies can personalize the experience for their customers, they can improve customer satisfaction, they can increase sales. They can recommend the best products and services to their customers and those are the customers are likely – are more likely to be interested. Um, we – we see this every day, for example, new streaming platforms.

00;12;10;24 – 00;12;43;08

Ceci Lopez

So I think the possibilities are endless. As these new technologies continue to develop, I think we can expect to see even more ways to use these to improve efficiency. In particular in the financial services industry, I can see great potential in fraud detection for financial transactions. For example, we could analyze patterns of customer behavior to identify suspicious activity in customer service, to answer customer questions, to resolve their issues, to provide recommendations.

00;12;43;08 – 00;13;22;28

Ceci Lopez

In risk assessment, we can assess risk in financial transactions, assess the creditworthiness of borrowers, the likelihood of default by creating models with these new tools. And one of the most interesting ones is marketing. We can, and actually are, using AI to better target marketing campaigns. We can analyze customer data to identify potential customers and personalize marketing messages. So these are these are a few of the examples that come to the top of my head on out of the many, many ways in which artificial intelligence can be used to make processes more efficient.

00;13;23;15 – 00;13;34;11

Adrian Pillay

Thanks, Ceci. And just following up on that, how does this make room for innovation today within your business and other fintechs in the markets?

00;13;35;12 – 00;14;03;25

Kike Fashola

Data science and artificial intelligence can make room for innovation by, you know, freeing up human resources. So when tasks are automated, human resources are freed up to focus on more strategic tasks. This can lead to new ideas and innovations. For example, a bank that automates its customer service can free up its customer service representatives to focus on developing new products and services.

00;14;04;09 – 00;14;23;09

Kike Fashola

Another way is by providing insights. So data science and AI can enable experimentation with new ideas. For example, a bank that uses AI to test different marketing campaigns can identify the most effective campaigns and use that information to develop new marketing strategies.

00;14;24;09 – 00;14;45;21

Adrian Pillay

Thanks, Kike. I think indeed, I think we’re living in exciting times and I think data science and AI really creates a platform for all our employees to really reinvent themselves and redefine how they add value and contribute to the broader business. Really looking forward to see what the future has for us.

00;14;45;21 – 00;14;58;04

Adrian Pillay

And Kike, tell us how you approach the adoption of emerging tech in a market where more tested tech like the Internet is still not available countrywide.

00;14;58;04 – 00;15;30;27

Kike Fashola

Adopting emerging technology in a market where more tested technology like the Internet is still not available countrywide is a challenge. I mean, a very big challenge. However, I mean, we tried a pilot program in the past during COVID to extend credit to market women by financing their goods, and they in turn paying us back in comfortable installments. We also provided training and support to the users as we – as we knew this was essential for successful adoption of emerging technology.

00;15;31;07 – 00;15;52;14

Kike Fashola

This helps them in some way to understand how to use the technology, and in the app and to troubleshoot any problems that they encountered. With careful planning and execution, we know we can successfully adopt emerging tech even in the most challenging markets by, you know, starting small, being patient and being flexible.

00;15;53;04 – 00;16;07;06

Adrian Pillay

Thanks, Kike. I read an interesting blog recently and I’d love to hear your perspectives on innovation itself being sometimes risky for financial institutions.

00;16;07;06 – 00;16;15;07

Adrian Pillay

So in the case of emerging technology like AI, what implications are there that may not immediately come to mind?

00;16;16;08 – 00;16;45;02

Ceci Lopez

Well, innovation is often seen as a positive thing. Right. But it can also be risky. Of course, in the case of emerging technology like AI, there are a number of implications that may not immediately come to mind. Like I mentioned, some of the risks that are associated with AI innovation in financial services. For example, data security, of course, artificial intelligence systems rely on large amounts of data to be trained and to operate.

00;16;45;19 – 00;17;05;01

Ceci Lopez

If this data is not properly secured, it could be vulnerable to hacking or other forms of attack. This could lead to the theft of customer data, to financial losses, reputational damage. So we need to be very, very careful about this. Data security should be a top priority.

00;17;05;01 – 00;17;37;21

Ceci Lopez

Another one that is not something that immediately comes to our minds is algorithmic bias. Artificial intelligence systems are trained on data that reflects the biases of the people who created them, who created the algorithm, who collected the data, actually, and who analyzed the results. Right. We build a model – someone is building it, someone has designed the – the data collection process to build that model. And those things introduce bias in the model and this is natural, right?

00;17;37;21 – 00;18;13;01

Ceci Lopez

So but we need to be careful about this. We need to be aware that this is a risk we have and we need to take all the necessary measures to mitigate the risk of putting in production a model that is biased in any way. Right. So this means that artificial intelligence systems can be biased themselves. And the problem behind this is that a biased algorithm, a biased model, can lead to unfair or discriminatory outcomes. Right? So this is why it is important to control the bias.

00;18;13;01 – 00;19;06;20

Ceci Lopez

Another one would be cyber security. AI systems are increasingly being used to automate tasks in financial services, as we’ve been discussing here. And this means that these systems are becoming more and more interconnected and this makes them more vulnerable to cyber attacks. So if an artificial intelligence system is hacked or any system that has custody of customer data, we will have a data security problem, right? And again, the theft of customer data, financial losses, or even the disruption of the financial market itself. Right. So to me, these three risks: data security, algorithmic bias, cyber security, things that should be taken very seriously. And companies need to make sure that they are taking all the necessary actions to mitigate those risks.

00;19;07;11 – 00;19;30;27

Adrian Pillay

Brilliant. Thanks, Ceci. Yeah, indeed. I think it’s quite interesting that we find even in, in today’s environment, you know, we quite often about data breaches in some of the really large organizations around the globe. So I completely agree. I think it plays such a massive role in those steps that organizations need to be taking to safeguard themselves and their customers in the future.

00;19;30;27 – 00;19;34;01

Adrian Pillay

And Kike is there anything else that you’d like to add on that point?

00;19;35;03 – 00;20;00;02

Kike Fashola

So the first point that may not immediately come to mind is regulatory compliance. AI systems are still in their early stages of development and there’s a lack of clear regulatory guidance on how to use them in financial services. This means that financial institutions could face regulatory challenges if they use artificial intelligence systems in ways that are not compliant with the law.

00;20;00;21 – 00;20;24;19

Kike Fashola

Another point is ethical considerations. For example, how will AI be used to make decisions about who gets access to credit? How can it be used to assess risk, be used to personalize financial products and services? These are all important questions that need to be answered before AI can be widely adopted in financial services.

00;20;24;28 – 00;20;37;02

Adrian Pillay

Great. Thanks for that, Kike. Yeah, I think indeed, we are really living in innovative time period and I think it’s really fascinating and we are fortunate to be part of this journey.

00;20;37;02 – 00;20;45;14

Adrian Pillay

But as we look to the future, you know, I’d love to hear what are you both most excited about and where do you think we’re heading?

00;20;45;14 – 00;21;11;19

Kike Fashola

Given my background in risk, I’m most interested in financial technology. This can help to improve risk management, and two are most striking, the first being machine learning for risk assessment. So machine learning, which is used to develop models that can predict the likelihood of certain risks occurring. This helps us to make better decisions about how to allocate our resources and manage risk.

00;21;12;10 – 00;21;41;17

Kike Fashola

The second point is automated underwriting. We use Provenir for our credit risk decisioning platform to automate our underwriting processes. This has helped us save time and to improve the accuracy of our decisions. I mean, we are able to analyze and prioritize financial data, make credit assessments. This allows us to make better decisions about who we lend money to. And the fact that it’s- I mean, the flexibility aspect of it is most striking.

00;21;41;28 – 00;22;01;24

Kike Fashola

I mean, Provenir is a flexible platform that allows us to modify rules as we wish. We are able to check rules at any time of the day. This gives us the ability to tailor the platform to our specific needs. So yeah, by using these technologies, we have been able to improve our ability to identify, assess, and mitigate risk.

00;22;02;24 – 00;22;39;07

Kike Fashola

So, we know AI is being used to develop new financial products and services that are more personalized, efficient and transparent. For example, AI-powered robo advisors are becoming increasingly popular and AI is being used to develop new ways to assess risks and to price insurance policies. AI can be used to combat financial crime by detecting fraudulent transactions and by tracing the movement of money. This has the potential to make the financial system more secure and to protect people from fraud, which is very important.

00;22;39;20 – 00;22;41;12

Adrian Pillay

And Ceci, anything to add from your side?

00;22;42;09 – 00;23;03;14

Ceci Lopez

I have two off the top of my head. First one is the rise of decentralized finance – systems built on blockchain technology. These allow people to lend, borrow, invest money in a more decentralized way, and it has the potential to make financial services more accessible and more affordable for for people around the world.

00;23;03;14 – 00;23;28;08

Ceci Lopez

Also, the use of artificial intelligence to improve financial inclusion. Definitely. AI can be used to improve financial inclusion by making financial services more accessible to people, people who are currently underserved or not served at all by the financial system in their countries. We could, for example, develop new ways to verify identity and provide financial services to people in rural areas, for example.

00;23;28;08 – 00;23;53;21

Ceci Lopez

And these are just a few of the most exciting things – what Kike mentioned, these couple I mentioned – the most exciting things to come in terms of fintech services, disruption and all these artificial intelligence revolution. I believe that these technologies have the potential to revolutionize the financial services industry, to make financial services more accessible, more affordable, more transparent for people around the world.

00;23;54;04 – 00;24;13;17

Ceci Lopez

And in terms of where I think we are headed, I believe that we are moving towards a future where financial services are more personalized, more efficient, more transparent, and AI will play a key role in this future. And I am very excited to see how it is used to improve the lives of people around the world.

00;24;14;12 – 00;24;40;29

Adrian Pillay

Brilliant. Indeed. Looking forward to the time when access to financial services is tailored to the needs of each and every consumer that’s made available to them when they need it and more importantly, where they need it. I’m excited, as I’m sure we both of you are, to be part of their journey of bringing and providing access to financial services to every person all over the world.

00;24;40;29 – 00;25;00;24

Adrian Pillay

And it looks like we are nearing the end of our session. Ceci and Kike, it was an absolute pleasure having both of you on today and I’ve thoroughly enjoyed our conversation. Thank you both for taking the time out to share your valuable insights and for contributing to The Disruptors Sessions: The Visionary’s Guide to Fintech.

00;25;00;24 – 00;25;12;23

Ceci Lopez

Thank you, Adrian. We are very happy to be here. It was a privilege for us to have your attention and our audience attention and share our thoughts, our insights with you. Thank you very much.

00;25;12;23 – 00;25;13;10

Kike Fashola

Thanks.

00;25;14;00 – 00;25;46;19

Adrian Pillay

Thanks to all our listeners who tuned in to our podcast, The Disruptors Sessions: The Visionary’s Guide to Fintech. You can find more information about Carbon at www.getcarbon.co. We hope you’ve enjoyed today’s episode. And if you want to hear more, explore all our episodes on your preferred podcast platform or listen on our website at provenir.com. We look forward to you tuning in again to our next episode of the series, and until then, take care.


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