Many financial firms have made Salesforce the go-to solution for customer relationship management (CRM). However, connecting Salesforce with the internal and external systems needed to execute complex risk analytics and decisioning is not easy. Banks, card issuers and fintech companies are forced to manually extract and duplicate data from Salesforce to complete required credit checks, risk scoring and due diligence processes using legacy systems.

Companies need a fast, simple way to connect Salesforce to their credit and lending decisioning processes. That’s exactly what Provenir does with its pre-built integration adapter for Salesforce. The easily configured adapter integrates the Provenir Risk Decisioning Platform with Salesforce for seamless data exchange and real-time risk analytics and decisioning using a single data set. With the Provenir adapter, financial companies can quickly and easily automate complex analytics and decisioning processes for credit and loan applications – all from within their Salesforce environment.

The combination of the Provenir adapter for Salesforce and Provenir Risk Analytics and Decisioning Platform can extend the value of Salesforce in multiple ways.

Provenir can extend the use of Salesforce data throughout the organization. The Provenir adapter orchestrates data exchange between Salesforce and other internal and external systems, such as legacy databases and third-party credit bureaus.

With Provenir’s ability to listen for, read and write data into and out of Salesforce, organizations can eliminate manual work needed to move data from Salesforce to legacy systems. In addition, Provenir can enrich native Salesforce data with information maintained in other systems, which can be created and stored as custom fields within Salesforce.

For easy tracking, Provenir keeps a record of native and non-native data elements that are stored in other systems and returned as part of the supported business processes.

Leveraging the Provenir integration adapter, organizations can use Salesforce to manage loan originations and underwriting.

Provenir can aggregate all of the data needed for decisioning from Salesforce and other systems within the Provenir platform. Using real-time risk analytics and decisioning capabilities, the platform can automatically decision an application and return the result to an originations interface within Salesforce. The platform includes the ability to operationalize industry-standard risk models in minutes and without any coding. This ensures decisioning is always using the most up-to-date risk models.

Also Read: Credit Underwriting

Provenir makes it possible for organizations to manage compliance with KYC, AML and other regulations through Salesforce. Provenir can automatically aggregate all of the required data from internal systems, KYCnet and other external systems and make this available to a compliance interface built within Salesforce.

The Provenir platform can also orchestrate and simplify compliance from end-to-end. Capabilities such as business rules that ensure only the right data is aggregated for each client and automated workflow that identifies, verifies and validates the customer streamline the process.

With the Provenir integration adapter, both structured and unstructured data can be used within Salesforce for on-demand analytics and reporting.

Provenir’s integration adapter makes it equally easy to use Salesforce data within third-party BI solutions, such as SAS. Data maintained in Salesforce can be automatically aggregated and shared with these BI solutions. In addition, Provenir integrates directly with Tableau, eliminating the need to duplicate Tableau templates in Salesforce before creating reports.

The Provenir adapter helps companies leverage Salesforce data to improve their marketing and sales campaigns.

Relevant data in Salesforce can be easily shared with marketing systems to enrich understanding of the customer and create highly targeted campaigns and offers. Sales and marketing can also be improved directly within Salesforce, such as in-bound customer engagements, that leverage information aggregated from other systems to generate customer-specific, real-time offers.

Payment providers strive to deliver efficient, client-focused service to their merchants. But they must balance the need for quick merchant onboarding and payment services with extensive compliance requirements, often across multiple jurisdictions and countries. Too often, fragmented origination, credit risk analytics and decisioning, transaction monitoring and payment processes get in the way of delivering service that is both efficient and compliant.
Provenir delivers a unified, agile platform to simplify merchant onboarding and payment processing. Leveraging the Provenir risk analytics and decisioning Platform, payment firms can streamline merchant onboarding, KYC, risk analytics and decisioning, AML and fraud processes. With Provenir, you can offer your customers the most efficient service possible at lower risk and with greater compliance.

• Cut merchant onboarding time and costs with end-to-end workflow orchestration and configurable integration adapters that automatically aggregate information from internal and external systems and databases, credit bureaus, websites and even social media.
• Meet regulatory requirements with KYC built into the merchant onboarding process to automatically gather data, standardize it, apply the appropriate regulations and determine compliance.
• Make faster, better credit risk decisions with industry-standard risk models built in R, SAS, Excel and PMML easily operationalized in automated decisioning processes.
• Reduce risk with automated AML processes that monitor transactions to identify and flag behaviors associated with money laundering or fraud.
• Rapidly accommodate regulatory change with visual configuration tools to quickly configure, test and optimize user interfaces, rules, processes and integrations without any programming or dependence on Provenir.
• Accelerate deployment with the Provenir Cloud which offers a highly secure cloud environment with flexible options for deployment, availability and scalability.

Accelerate Merchant Onboarding

• Industry-standard web technology makes it easy to configure an application interface that simplifies the application process.
• Multi-currency and multi-language support ensure users in different countries can work in their native languages and currencies.
• Multi-channel support lets merchants submit credit and lending applications over any channel and device including the Web, mobile phones and tablets

Cut Time and Costs for KYC Compliance

• KYC integrated into onboarding workflow can automatically identify, verify and validate the merchant, perform checks and flag areas of potential non-compliance.
• Dynamic decisioning supports specialization, applying the right regulations for each application for automated compliance across jurisdictions and countries.
• Automated standardization creates data uniformity, ensuring business logic can be applied to all information.

Enable Instant Credit Risk Analytics and Decisioning

• Easy integration allows any risk model or scorecard developed in industry-standard analytics tools − including SAS, R, and Excel, PMML or MathML − to be operationalized in automated decisioning processes.
• Pre-defined, configurable integration adapters aggregate all required data in real time, such as merchant information, credit reports, financial statements and document verification.
• Business-defined rules ensure only the right data is aggregated for each merchant, eliminating expensive, unnecessary calls to credit bureaus.
• Straight-through processing offers fully automated decisioning on applications, when appropriate.

Streamline AML and Fraud Monitoring

• Automated transactional monitoring uses real-time data to identify patterns of abnormal behavior, issue the appropriate alert and recommend the next best action.
• Pre-built adapters speed integration with enterprise and third-party systems, credit bureaus and social media to automate data gathering on an ongoing basis.

Increase Business Agility

• A visual configuration environment provides graphical tools and wizards so that business users can quickly design, test and modify streamlined processes.
• Configurable adapters support quick integration with multiple data sources including enterprise and third-party systems, websites and social media.