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The Generational Shift: Why Banks Are Replacing Their Decisioning Infrastructure 

The Generational Shift:
Why Banks Are Replacing Their Decisioning Infrastructure

Financial institutions are ripping out decisioning infrastructure they spent two decades building. This isn’t a routine technology refresh. Banks are replacing entire systems because the architecture that powered the last generation can’t support what the market now demands.

Here’s what I see from working with major banks on this transformation: the technology decision is actually the easy part. The harder question is whether the organization is ready to use what becomes possible. At a recent AI conference in London, the dominant theme wasn’t about technology capabilities but organizational readiness.

The story of how we got here explains why this organizational challenge is so acute. Twenty years ago, banks moved from monolithic mainframes to commercial decisioning applications. The promise was flexibility and lower maintenance costs. What emerged instead was fragmentation. Today’s typical bank runs separate systems for credit, fraud, compliance, onboarding, and collections. Each line of business and geography has its own stack. This siloed architecture creates two critical problems: it delivers poor customer experiences, and it makes real AI impossible.

At Provenir, we work with tier one banks around the world, and we see firsthand which institutions move quickly and which get paralyzed by complexity. This article examines why re-platforming is happening now, what truly differentiates AI-capable infrastructure, and the timeline institutions can expect for transformation.

  • Why Digital Disruptors Force the Issue

    Ten years ago, Revolut raised a $2.3 million seed round. Today, they serve 65 million customers across 48 countries and hold a $75 billion valuation. Companies like Monzo, Klarna, and Stripe followed similar trajectories, resetting customer expectations for financial services entirely.

    Customers now expect instant approvals, personalized offers, and seamless experiences across every touchpoint. Traditional banks lose market share because their infrastructure can’t deliver this. The technology that worked for batch processing and overnight decisions can’t support the always-on, contextually aware experiences that digital natives established as baseline.

  • The AI Imperative:

    Why Siloed Systems Fail

    AI requires two things that fragmented architectures fundamentally can’t provide: a unified view of the customer and the ability to act on insights instantly across any touchpoint.

    Let me be specific about what a unified customer view actually means. Take a customer applying for a loan. You need to orchestrate their credit card transaction history, bank account behavior, biometric verification, external data signals about email validity and device fingerprinting, behavioral patterns across channels. One system might know their credit history. Another tracks fraud signals. A third manages compliance data. If these never converge into a single profile, AI has nothing comprehensive to analyze.

    This is why profiling needs Machine Learning at its core. You can’t just pull data from various sources and stack it together. You need to apply analytics to networked, contextual information. A suspicious transaction pattern means something entirely different when connected to a recently created email address and a high-risk merchant code. Disconnected systems miss these connections entirely.

    There’s a massive gap between running AI pilot projects and operationalizing AI at enterprise scale. Banks experiment with AI in isolated use cases all the time. Embedding these capabilities across the entire organization is fundamentally different. It requires infrastructure designed for AI from the ground up.

  • Native AI Architecture vs. Bolted-On Capabilities

    Moving from fragmented applications to AI-capable infrastructure requires understanding what platform architecture actually means. I’ll use a concrete analogy. Adding AI to legacy systems is like retrofitting solar panels onto a house that wasn’t designed for them. You can make it work. But you’ll have cables running down the outside of the building, connections that require extensive modifications, and an outcome that’s never as efficient as if you’d designed the house holistically from the start.

    We’ve seen competitors try to build separate AI engines because it’s too difficult to evolve their existing technology. Then they attempt to connect these disparate pieces. The integration is awkward. The outcomes are less accurate. The results are harder to explain and audit. When AI capabilities are embedded natively, the entire system is engineered to make those capabilities effective. Data orchestration, model deployment, execution, and monitoring all work together seamlessly.

    Speed matters enormously here. Traditional data science teams might spend months manually building and deploying a credit risk model. With a Decision Intelligence platform, you can spin up challenger models in minutes. The system can automatically generate alternatives, simulate their performance against historical data, compare results, and deploy the best option immediately.

  • Agents:

    The Next Evolution in Decisioning

    The future of AI decisioning involves autonomous agents, and platform architecture determines whether you can deploy them effectively. There are two distinct ways agents transform how institutions operate.

    First, platforms can embed agents directly into workflows. During customer onboarding, an agent might recognize that additional information is needed and interact with the customer to collect it, then feed that data back into the process. The agent handles the dynamic, conversational piece while the decisioning platform orchestrates the broader workflow.

    Second, and this is where it gets interesting, you can wrap decisioning workflows themselves into agents. Instead of predefined sequences where we tell the system exactly what data to call and which models to execute in what order, agents can make intelligent choices. Maybe the agent determines it doesn’t need to call all the data sources we thought were necessary. Maybe it doesn’t need to fire every model to reach a confident decision. This creates efficiency gains through reduced computing costs and intelligence gains through dynamic learning.

    Think about the implications. An agent adapts its approach based on what it observes rather than following a static rulebook. Organizations that can deploy agents across credit, fraud, compliance, and customer management will operate with speed and intelligence that static workflows simply can’t match.

What Actually Changes

The transformation delivers measurable outcomes. Processing time moves from hours to milliseconds. This enables instant experiences that weren’t previously possible. Quality improves dramatically because institutions gain access to comprehensive customer profiles rather than making choices based on incomplete data.

The business impact shows up as profitable growth combined with reduced losses. Better decisions mean approving more good customers while declining more risky ones. Institutions can expand their customer base without proportionally increasing credit or fraud losses. This is the outcome that gets C-suite attention.

The Re-Platforming Challenge No One Talks About

Here’s what can be frustrating about most re-platforming initiatives. Banks want to take all the rules they’ve had, all the models they’ve built, and simply replicate them on a new, more modern system. They’ve upgraded the quality but have missed the opportunity to reimagine what’s possible.

We see this nine times out of ten. Banks want to start with what they know, even if what they know was designed for a different era with different constraints. Eventually, once they’re comfortable with the new system, they’ll try new approaches. But why not use the transition as the moment to rethink how you want to manage customers in a modern way?

The resistance we encounter falls into three categories. First, it’s genuinely difficult. Re-platforming is another project to organize and orchestrate. Banks have existing roadmaps and limited bandwidth. Second, there are upfront costs. You need technical teams to disconnect legacy systems and implement new infrastructure. Some institutions don’t have the capital or resources available right now, even if the long-term economics are compelling. Third, organizational AI maturity varies enormously. If an institution doesn’t deeply understand AI yet, they may be nervous about re-platforming until they’re convinced the new platform is transparent, auditable, and meets their requirements.

The Timeline Reality

When institutions commit to transformation, we see sales cycles ranging from four months to two years. The variance depends on whether they need to build internal consensus, run proof of value exercises, or work through procurement complexity. The implementation itself takes months, not years, but organizational readiness takes longer.

Here’s the irony about investment: moving to cloud-native platforms typically saves money. Institutions spending millions annually on on-premise licenses and infrastructure can often reduce total cost of ownership significantly. The platform provider handles infrastructure, scaling, and maintenance. The upfront investment is about organizational change and implementation services, not ongoing license costs that exceed what modern platforms charge.

Moving Forward

The third generational shift in financial services technology is underway. Organizations that treat this as a technology upgrade will miss the point. Success requires treating this as a strategic imperative that determines whether you can compete in the next decade. It requires organizational readiness alongside technical capability. It requires willingness to reimagine processes rather than simply replicating them on better infrastructure.

The institutions that move decisively to unified, AI-capable platforms will define what competitive advantage looks like in financial services. Those that hesitate will find themselves competing against organizations operating with fundamentally superior capabilities. The choice is whether your institution will lead or follow.

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Why AI Requires Enterprise Platforms to Deliver Business Value

Why AI Requires Enterprise Platforms to Deliver Business Value

The narrative around AI replacing enterprise software has gained momentum recently. Driven by rapid advances in generative AI and the promise of autonomous agents, some predict the end of SaaS platforms altogether. These predictions overlook a fundamental reality: AI cannot operate effectively in isolation.

Whether traditional machine learning, foundation models, or multi-agent systems, AI only creates business value when embedded within a governed, orchestrated, and explainable operational layer. The next decade will see the emergence of AI-native platforms capable of connecting data sources, orchestrating complex workflows, integrating multiple AI models, ensuring explainability, and enforcing regulatory guardrails.

From AI Models to Business Outcomes

Sophisticated AI models are not business processes. They cannot manage user journeys, apply regulatory rules, orchestrate data across multiple sources, produce audit trails, or justify decisions to auditors. To move from demonstration to business value, AI requires structured infrastructure.

This infrastructure includes orchestration that coordinates calls to models, rules, external services, fraud signals, and customer-specific logic in real time. It requires workflow design that builds dynamic flows with step-up verification, fallback paths, human review queues, and routing based on risk levels. Organizations need systems that provide interpretable reasons for every decision as required by regulations like the EU AI Act, DORA, GDPR, and similar frameworks worldwide.

Governance and guardrails are essential. Organizations require versioning, monitoring, overrides, drift detection, approval workflows, and human-in-the-loop escalation. Integration capabilities must connect to proprietary and third-party data sources, internal systems, and new AI capabilities as they emerge.

While agentic AI can auto-generate workflows or connect to APIs, these capabilities remain probabilistic and lack the deterministic guarantees required in regulated environments. Testing across industries consistently shows that LLM-driven orchestration introduces silent failure modes, unlogged deviations, and inconsistent decision paths. This behavior conflicts with audit requirements, SLA guarantees, and risk controls. AI can propose workflows, but platforms must validate, constrain, and operationalize them safely.

Integrating Multiple AI Types

AI encompasses diverse capabilities, each requiring different operational support. Traditional machine learning predictive models have proven successful in risk scoring, fraud detection, churn prediction, income estimation, and KYC anomalies. These models need feature engineering pipelines, fast inference APIs, drift monitoring, challenger versus baseline strategies, regulatory logs, and version control.

Consider a telecommunications example: an ML model detects anomalous SIM-swap behavior. On its own, it cannot call device intelligence APIs, enforce step-up verification flows, block high-risk enrollments, or create case management tickets. These actions require an orchestrating platform.

Generative AI and large language models excel at document summarization, user intent classification, email parsing, and risk case narrative generation. However, GenAI is probabilistic and requires strong guardrails, prompt governance, output validation, and deterministic fallbacks. When an LLM extracts employer information and salary from an uploaded payslip, this must trigger identity verification cross-checking, anti-fraud rules, anomaly detection models, audit logs of extracted fields, and manual review when confidence falls below thresholds. An LLM alone cannot orchestrate these dependencies.

Agentic AI and multi-agent systems autonomously carry out task sequences including data retrieval, enrichment, reconciliation, scoring, and user guidance. While these capabilities demonstrate impressive productivity gains, they also introduce new risks: cascading errors, unpredictable task sequences, reasoning failures, inconsistent outputs, regulatory non-compliance, and missing auditability.

This creates requirements for guardrails enabling sandboxed execution, policy constraints, step-by-step validation, routing through deterministic workflows, and limitation of autonomous behavior. Agentic AI must operate inside platforms that enforce boundaries. The more autonomous AI becomes, the more critical the underlying governance layer.

Orchestrating Data Access

In risk decisioning contexts, AI requires access to data, but data requires orchestration. AI systems do not automatically know device characteristics, email reputation, phone risk indicators, financial history, identity document integrity, or behavioral anomalies.

Accurate decisioning depends on orchestrating specialized data providers, each serving specific use cases. Device intelligence detects device resets, emulator or VM usage, proxy routes, and device binding inconsistencies through connectors to JavaScript collectors, mobile SDKs, and trusted device APIs. Phone intelligence enables detection of recent SIM swaps, call forwarding, number age, and line status by calling SIM verification providers and telecom data brokers.

Even when AI agents can directly query APIs, enterprises rarely expose critical financial, identity, or behavioral data without mediation. Rate limits, consent management, throttling policies, cost optimization, and compliance proofs require an orchestrated data access layer. Without this structure, risks of uncontrolled API usage, excessive costs, or privacy breaches escalate rapidly.

Why Regulations Demand Platform Structure

Financial services, telecommunications, insurance, healthcare, and utilities all require full audit trails, deterministic behavior, explainability for every automated decision, lifecycle management, and evidence of model fairness and robustness. No raw AI model, agent, or LLM can provide these requirements independently.

Decisions require more than predictions. Credit and fraud decisions combine data checks, rules, thresholds, overrides, risk policies, time windows, workflow branching, ML predictions, case creation, and external service calls. AI is one ingredient in a recipe delivered by platforms.

Real-time decisioning is common across industries with requirements like 50 to 300 milliseconds for authentication, sub-second for onboarding, less than two seconds for loan approvals, and 100 to 200 milliseconds for fraud checks during payment journeys. AI models need platforms to cache results, parallelize external calls, orchestrate retries, and ensure SLA compliance.

Continuous governance addresses real risks including model drift, data poisoning, adversarial prompts, and agent misalignment. Platforms evaluate model outputs in context, log every inference, detect anomalies, quarantine suspicious model behavior, revert to deterministic rules, and enforce change management processes. Unchecked AI becomes a liability.

Regulators continue exploring adaptive frameworks that account for AI’s non-deterministic nature. However, even forward-looking guidelines emphasize auditability, traceability, and accountability. Recent regulatory consultations from the UK’s FCA to the EU’s AI Act, MAS TRM, and NIST’s AI Risk Management Framework maintain the same core requirement: organizations must prove control, documentation, and oversight. Whether models are deterministic or agentic, the responsibility remains constant.

AI Augments Platforms Rather Than Replacing Them

AI is reshaping business operations fundamentally. However, organizations making critical decisions today, next week, next month, and next year face a practical reality: AI represents the evolution of SaaS, not its disappearance.

AI-augmented platforms combine rules and policies, traditional ML, GenAI, agentic AI, data enrichment providers, workflow engines, real-time orchestration, explainability services, regulatory compliance, and case management. These platforms deliver consistent decisioning with transparent governance and adaptable strategies while enabling fast integration with innovation ecosystems and maintaining oversight of AI behavior.

Platforms introduce dependencies and consolidation risks that organizations must evaluate carefully, including vendor lock-in, architectural complexity, and long-term ownership. However, these risks are measurable and manageable. The risks of ungoverned AI including silent drift, uncontrolled decision paths, implicit bias, adversarial manipulation, and inconsistent outputs are systemic. Platforms provide the guardrails required to mitigate emerging threats while enabling innovation at scale.

The Path Forward

AI excels at identifying patterns, interpreting signals, and predicting outcomes. It cannot orchestrate workflows, enforce policies, ensure compliance, manage third-party data, guarantee explainability, or run mission-critical decisions safely without operational support.

The future belongs to platforms that operationalize AI within boundaries of trust, safety, and law. AI accelerates development of intelligent, governed, high-performance decisioning platforms that will become increasingly essential.

This evolution will compress or eliminate certain categories of lightweight SaaS, especially tools whose primary value lies in static configuration or manual workflows. However, in domains where trust, risk, identity, compliance, or financial transactions intersect, AI amplifies the need for robust operational infrastructure.

Addressing Common Questions

Some may argue that AI will orchestrate itself without platforms. Testing shows that autonomous orchestration introduces silent deviations and untracked reasoning steps. Platforms enforce the guardrails that regulators, auditors, and risk committees require.

Others suggest agentic AI eliminates the need for SaaS layers. Agentic AI increases the need for governance. The more autonomous the agent, the higher the requirement for oversight, validation, cost control, and accountability. Without platforms, agents become unmanageable from security, cost, and compliance perspectives.

Regarding regulatory evolution, accountability never disappears. Every regulatory body from the EU to Singapore to the UK maintains strict requirements for traceability, evidence of control, and human responsibility. Agentic AI may be acceptable, but only within governed operational layers.

While hyperscalers provide excellent infrastructure and point capabilities, they do not take responsibility for business decisions, model governance, risk policies, or end-to-end auditability. Enterprises need layers independent of infrastructure that integrate diverse data and model sources.

AI can call APIs, but enterprises do not expose sensitive data sources without mediation. Consent management, throttling, rate limiting, identity binding, and regulatory controls require platforms that protect data access and ensure consistent behavior.

Some organizations will build internally, but the cost of ownership rises exponentially when integrating dozens of models, specialized data sources, workflows, and compliance checks. Platforms amortize these costs across clients and provide resilience, governance, and upgrade paths that internal teams rarely match.

The argument is not that SaaS will remain unchanged. The orchestration and governance layers become more important as AI grows more capable and autonomous. AI does not eliminate these layers. It makes them indispensable.

Rather than reducing complexity, AI increases it by introducing probabilistic behavior, new attack vectors including data poisoning and prompt injection, and unpredictable interactions across systems. Platforms provide the structure required to control this complexity.

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Hyper-Personalization in Action

Hyper-Personalization in Action: How AI-Driven Decisioning Transforms Every Customer Interaction

Most financial institutions still rely on humans to interpret model predictions and make the final call on offers, terms, and actions. The result? Slower decisions, inconsistent experiences, and missed revenue opportunities.

Hyper-personalization changes this. AI doesn’t just predict outcomes—it prescribes the best action for each individual customer, automatically balancing profitability, risk, and experience in real time.

What You’ll Discover
  • The difference between prediction and prescription in AI decisioning
  • How hyper-personalization delivers individual-level optimization—not segment-based targeting
  • Why prescriptive AI transforms every customer interaction across your lifecycle

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BBVA

Customer Story: BBVA

BBVA (Banco Bilbao Vizcaya Argentaria) is a leading Spanish multinational banking group and #3 bank in Spain by total assets,founded in 1857. It is headquartered in Madrid, offering a broad range of financial services including retail, commercial, corporate, and investment banking, as well as asset management and digital banking. The bank operates in more than 25 countries with major markets in Spain, Mexico, Turkey, South America. For those countries where it does not have physical presence, it has created “BBVA Digital Banking” , the idea it is to grow globally, the first countries in which it has been launched are Italy and Germany. It is widely recognized for its strong focus on digital innovation, data and AI capabilities, and commitment to sustainability and ESG-driven finance.
  • Industry
  • Region
  • Countries

    Spain, Colombia, Mexico, Peru, Argentina, Turkey

  • Line of Business
  • Solution
  • Module
  • Infrastructure
  • ROI
  • Competition

Customer Timeline
MRRPS
Land$160KTBC
Expand$117KTBC
  • OPPORTUNITY CREATED
    • Pilot Opp created: 02.10.17
    • Pilot Opp Won: 31.10.17
    • Opp Created: 17.03.17
  • OPPORTUNITY WON
    30.06.2018

    • Mexico expansion: 12.07.19
    • Spain expansion: 27.07.20
    • Peru expansion: 22.11.21
    • Client Analysis Corporate: 24.05.22
    • Renewal uplift: 18.07.23
    • Client Analysis Colombia: 12.10.23
    • EWS Colombia: 12.02.24
    • Enterprise agreement: 30.06.24
  • GO-LIVE
    No Information Available
  • EXPANSION
    IN PROGRESS:

    • Cloud Migration all countries
    • App Fraud Retail Banking

    FUTURE:

    • Decisioning platform BBVA Digital Banking: 1 country
    • Decisioning Platform BBVA Digital Banking: 1 country expansion
    • Retail Banking – Global ML models platform deployment & execution
Initial Opportunity Details

Customer Challenge

BBVA wanted to deliver a standardized, world-class digital experience across its global footprint and needed flexible, scalable risk decisioning technology to support consistent processes across thousands of branches and enhance risk decisioning for its commercial and Wholesale business lines. ​

Provenir Impact

  • Standardized Global Decisioning​
    BBVA now deploys a single best-practice process worldwide using Provenir’s platform, able to adjust automatically to local rules and customer variations.
  • Scalable & Automated Risk Processes​
    Provenir supports automated risk decisioning for Wholesale and commercial lending – including analysis, rating, early warning system, limit setting, early warning system and underwriting – replacing manual or inconsistent processes.
  • Operational Efficiency & Flexibility​
    The platform’s microservices architecture gives BBVA autonomy and flexibility to adapt data, models, and processes independently, improving speed and control over decision logic.

Competitors


Existing internal/legacy decisioning systems- lacking flexibility and scalability.

Experian PCO for Retail Banking Globally

Why We Won

BBVA chose Provenir for its flexible, scalable microservices-based decisioning platform that allows BBVA to build standardized global processes that automatically adjust by location, customer type, and business rules, and empowers BBVA to automate client analysis, early warning systems, rating, limit setting, and underwriting. ​

Pain Points

  • Lack of standardized decisioning experience globally
  • Need scalable, flexible technology for risk processes
  • Need automation of decisioning across markets and customer segments
  • Difficulty maintaining consistent customer experience across branches
  • Difficulty to deploy and execute ML models
Customer Growth
  • Current

    BBVA has implemented Provenir’s decisioning engine in all its markets – Spain, Turkey, Mexico, Argentina, Peru & Colombia


    Use cases under current contract in use:

    • Client Analysis
    • Early Warning System
    • Underwriting

    Use cases under current contract not in use:

    • Collections
    • Recovery
  • Expansion

    • Migrate current Provenir Platform to Cloud 2.0 for all countries: We have had several workshops regarding Cloud 2.0 with all the different areas, architecture, engineering, business. We are working internally in a ROI scenario to share with them as per request form the business and engineering. We have done a test along with the engineering team on how to deploy a Python Model in Cloud 2.0 and also form the 12th of Jan they will conduct a POC with access to our sandbox for cloud 2.0. With the results of these POC and ROI we will have all the evidence for the migration. PS Team is actively engaged with the engineering team for BAU, Pythin Model execution testing and POC
    • App Fraud – Retail Business: Current solution at BBVA Feature Space for transactional and app fraud. Information form architecture team that this solution for app fraud is not robust or mature, not enough so they would like to explore different alternatives around this current solution as satellite solution
  • Growth Opportunities

    • Provenir Global Platform for BBVA Digital Banking: We had a meeting with CRO for Digital Banking and a Workshop has already been scheduled for the 2nd of February
    • Provenir Platform – Retail Business ML models deployment & execution. This is a pain that BBVA has shared with us, but we are having difficulties to get to the stakeholders at Retail. We need to get support from the Engineering team after they conduct the POC for Wholesale Business
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FibaFaktoring

Customer Story: Fiba Faktoring

Fiba Faktoring is a leading non-bank financial institution in Turkey, providing factoring and SME financing solutions. The company focuses on delivering fast, data-driven credit decisions to support small and medium-sized businesses while managing risk effectively.
  • Industry
  • Region
  • Countries

    Turkey

  • Line of Business
  • Solution
  • Module
  • Infrastructure
  • ROI
  • Competition
Initial Opportunity Details

  • Customer Challenge

    Fiba Faktoring needed to improve the speed, consistency, and scalability of its credit decisioning processes. Manual and siloed systems limited automation, slowed decision times, and made it difficult to support business growth.
  • Provenir Impact

    • Operational Efficiency Gains
      Provenir’s decisioning solution delivered a 65% automation rate in credit decisions for targeted SME ticket sizes, significantly reducing reliance on manual processes:
      • Automation eliminated manual bottlenecks
      • Decisions are standardized and consistent
      • Staff time redirected from manual tasks to higher-value work

    • Speed & Productivity Improvements
      Credit decision processing became five times faster, dramatically accelerating service delivery for SME customers and improving internal throughput.
      • Faster time-to-decision improves customer experience
      • Shorter wait times support SME cash flow needs
      • The company can handle higher volumes without additional headcount

    • Workload Reduction & Customer Experience
      The platform delivered a 40% reduction in workload across credit decision processes, enabling strategic risk assessment and improving satisfaction through quicker outcomes.
      • Streamlined workflows reduced operational strain
      • Faster processing led to improved client satisfaction
      • Competitive advantage in the SME financing market
  • Competitors

    Legacy in-house systems
    Manual decisioning processes
  • Why We Won

    • Single, unified decisioning platform
    • Fast time to value and implementation
    • High flexibility and business-user configurability
  • Pain Points

    • Slow credit decision turnaround times
    • Limited automation and scalability
    • Difficulty adapting decision rules quickly
Customer Growth

Growth Opportunities

  • Scalable Operations and Expansion of Offerings
  • The automation foundation positions Fiba Faktoring to scale operations efficiently across higher volumes and broader product sets.
  • Advanced Analytics for Competitive Advantage
  • By integrating advanced predictive models and AI workflows, the company can strengthen risk insights and enhance differentiation in the SME lending market.
  • Enhanced Customer Experience as a Strategic Growth Lever
  • Shorter decision times and data-driven service delivery enable improved customer acquisition and retention.

Expansion

With the core decisioning platform successfully implemented and delivering measurable value, Fiba Faktoring is now progressing toward expanding the use of Provenir’s capabilities to additional strategic areas: ​

  • Predictive Early Warning Systems: Leveraging analytics to detect risk trends proactively
  • Marketing & Pricing Optimization: Using AI insights to refine pricing strategies and product targeting
  • Additional Decisioning Use Cases: Exploring automation across broader internal decision workflows beyond credit decisions
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newday

Customer Story: NewDay

NewDay Ltd is a UK-based financial services company focused on responsible consumer credit who have just been acquired by KKR (private equity). Serving over 3.6 million customers, it offers products such as credit cards, instalment finance, and Buy Now Pay Later through brands like Aqua, Marbles, and Fluid, as well as co-branded solutions with major retailers. With £15.5 billion annual spend, 4.4 billion gross receivables, and advanced digital platforms, NewDay combines data-driven underwriting and technology to widen access to credit. Headquartered in London, regulated by the Financial Conduct Authority, and employing over 1,200 staff, NewDay’s mission is simple: help people move forward with credit.​
  • Industry
  • Region
  • Countries

    UK

  • Line of Business
  • Solution
  • Module
  • Infrastructure
  • ROI
  • Competition

Customer Timeline
Projected MRR: $150K
Projected ARR: £1.8m
Expand MRR: £27k
Expand PS: £324k


TCV: $5.4m
  • Renewal Created
    • Relationship since 2019
    • Cloud 2 positioning from early 2024
    • Long time users of Cloud 1 processing ~100 million trns per month
    • Originations / Collections / Customer Management
  • Renewal Result
    • Natural compelling event, however KKR Funding Challenge highlighted
    • Summer 2025
  • Go-Live
    October and November 2025
  • Customer Expansion
    • NEXT: Roll-Out: Fraud, DI, Cloud 2, Simulation
    • FUTURE:
      • Profiling
      • Case Management
      • NewDay Technology Clients
Initial Opportunity Details

  • Customer Challenge

    • Legacy decisioning systems were slow and costly to update.
    • Needed faster processing & delivery cycles (market changes, releases, tests).
    • Required greater internal control over credit decisioning logic and data sources.
    • Aimed for sub-second decisions and more product flexibility.
  • Provenir Impact

    • Speed & Agility:
      • Speed of Change Reduced by 80%
      • NewDay can now implement multiple credit decisioning changes within the same sprint.
      • Sub-Second Decisioning
      • Credit decisions are now delivered in under 1 second, enabling rapid customer feedback and better experience.
      • Impact: Faster market response and improved competitiveness.
    • Internal Control & Cost Efficiency: Enhanced Internal Control​
      • Business users can add data sources and update strategy without reliance on external vendors.
      • Reduced Operational Costs
      • Lower external costs for managing data items and system changes.
      • Quicker Onboarding
      • New hires familiarize faster due to intuitive decisioning UI.
      • Impact: More self-sufficiency, faster internal execution, and better resource allocation.
    • Competitive Advantage & Customer Experience:
      • Improved Customer Management & Collections
      • More control over limit strategy changes and refined customer decisioning.
      • Award-Winning Implementation
      • NewDay won the 2024 FSTech Award for Best Use of IT in Consumer Finance for tech innovation – powered by Provenir.
      • Impact: Enhanced customer experience, strategic differentiation, and industry recognition.
  • Competitors

  • Why We Won

    Provenir was chosen because its flexible AI-powered decisioning platform met all of NewDay’s requirements:

    • Enabled faster delivery cycles and autonomous configuration.
    • Integrated seamlessly with NewDay’s extensive data lake.
    • Supported full lifecycle decisioning from origination → collections.
  • Pain Points

    • Long release cycles and slow system updates.
    • Heavy reliance on external teams for change implementation.
    • Limited real-time testing and model deployment capabilities.
    • Inefficient credit decision support with big data sources.
Customer Growth

Growth Opportunities & Expansion

  • Fraud expansion through fraud profiling and 3rd party data integration (Focus in a future session)
  • Professional Services and Analytics opportunities – support for migration and beyond
  • Case Management
  • NewDay Technology Platform – Provenir White labelling for 3rd party use – LBG, Debenhams are live today, working towards more growth.
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From Risk Manager to Revenue Generator

From Risk Manager to Revenue Generator:
How CROs Are Becoming the New Growth Heroes

As a Chief Risk Officer or senior executive, you’ve likely defended your risk budget in countless board presentations. You’ve explained loss ratios, regulatory compliance costs, and the value of preventing defaults. But here’s a question that might change how you position your department forever:

What if your risk team doesn’t just protect profit, but creates it.

The most profitable financial institutions have already discovered this truth. While their competitors view risk management as a necessary cost center, these organizations have transformed their risk functions into revenue engines that optimize every customer decision for maximum profitability.

Consider the numbers: McKinsey research shows that true personalization can boost revenue by 10-15% while increasing customer satisfaction by 20%. Yet when we analyze how most institutions actually make decisions, we find that most organizations believe they’re hyper-personalizing customer experiences when in reality they haven’t moved past applying predictive analytics with human judgment overlays.

The gap between perception and reality represents the difference between incremental improvements and transformational competitive advantage.

Your risk department sits on the most valuable asset in your organization: the ability to make profit-optimizing decisions for every customer interaction. While commercial teams bring customers through the door, risk teams determine whether those relationships generate sustainable returns or catastrophic losses.

The fintech graveyard is littered with companies that prioritized customer acquisition over sophisticated risk decision-making. They built beautiful user experiences, raised hundreds of millions in venture capital, and acquired millions of customers. They also gave away billions in capital because they never understood that sustainable revenue generation requires prescriptive risk management, not just predictive analytics.

Smart CROs are recognizing this inflection point. When we present this revenue-generation paradigm to risk leaders, the response is immediate recognition: “We’ve been saying this for years, but nobody listened.”

The conversation is changing. The question for your organization is whether you’ll lead this transformation or follow competitors who recognize risk management’s true revenue potential.

The Hyper-personalization Myth

Industry buzzwords create dangerous illusions. The same pattern that affects AI adoption – where everyone claims advanced capabilities while few achieve true implementation – applies directly to hyper-personalization.

Many organizations describe their approach as hyper-personalized because they use customer data to inform product recommendations. The critical distinction lies in execution methodology. Traditional approaches use predictive analytics to calculate probabilities, then apply human judgment to make final decisions about customer treatment.

This approach falls short of true hyper-personalization, which requires algorithmic decision-making without human interpretation layers.

  • Collections:

    The Decision-Making Divide

    Traditional collections processes illustrate this distinction perfectly. Standard approaches predict customer payment probabilities and delinquency risks, then rely on human judgment to determine contact timing, communication channels, and messaging approaches.

    Collections teams decide when to contact customers, whether to use phone calls, texts, or emails, and what tone to employ. These represent the when, how, and what of collections strategy – all determined by human analysis of predictive data.

    True hyper-personalization eliminates human decision-making. Advanced algorithms determine optimal contact timing for each customer, identify the most effective communication channel based on individual success probabilities, and prescribe specific messaging approaches. The system drives strategy execution based on optimization algorithms, not human interpretation of predictive analytics.

  • Credit Line Management:

    From Standard to Optimal

    Credit card portfolio management demonstrates another critical application. Effective credit limit optimization drives transaction volume and revenue generation through both interest income and interchange fees.

    Traditional approaches apply standardized credit limit policies, often resulting in customers preferentially using competitors’ cards with more suitable limits. This creates revenue leakage and reduces share-of-wallet performance.

    Hyper-personalized credit line management determines optimal limits for individual customers, ensuring specific cards become primary payment methods. The algorithm optimizes for usage frequency while maintaining payment capacity, maximizing profitability for each customer relationship.

  • Product Recommendations:

    Machine vs. Human Decision Authority

    Standard cross-sell processes predict customer preferences and acceptance probabilities for various products. Human analysts interpret these predictions to select specific products and terms for individual customers.

    True hyper-personalization requires algorithmic product selection with specific terms. The optimization engine makes complete decisions by balancing multiple factors: profitability, conversion likelihood, and long-term customer loyalty. The machine prescribes the right product with optimal terms for each customer based on what will generate the best total relationship value over time.

Your Internal Data Goldmine

The best decisions come from understanding your customers deeply. You already have the information you need.

Your existing customers are your biggest advantage. You’ve seen how they bank with you: their spending patterns, how they manage credit, when they make payments, and which products they use. This history tells you what each customer actually needs.

Even more valuable is understanding how customers react to your decisions. When you increase a credit limit, does the customer use it or ignore it? When you offer a new product, do they engage or opt out? This reaction data helps you predict how individual customers will respond next time.

For customers you don’t know as well, smart analytics can help. By studying customers you understand deeply, you can identify patterns that apply to similar customers with less history. You learn from your best relationships to improve your newest ones.

Looking ahead:

Beyond your walls. Right now, most personalization uses data you already own. There’s a largely untapped opportunity in bringing together different types of information beyond credit scores: broader signals that reveal customer needs and behaviors.

Making the Transformation Real

Historical financial services decision-making relies heavily on human judgment. Even when institutions can accurately predict customer behaviors, final decisions about loan amounts, pricing, and terms often depend on subjective analysis and competitive market reactions.

Competitive positioning doesn’t necessarily optimize profitability for specific customer relationships. True optimization requires maximizing profitability for every decision rather than simply maintaining market-competitive offerings.

  • The Technology Foundation

    Prescriptive analytics platforms provide the technological infrastructure needed to optimize individual decisions at institutional scale. These systems integrate predictive capabilities with optimization algorithms, enabling profit-maximizing decisions for every customer interaction.

    Advanced platforms process multiple constraints simultaneously: regulatory requirements, risk appetite parameters, profitability targets, and customer experience objectives. The technology enables real-time optimization across thousands of decision variables.

  • Success Measurement Evolution

    Revenue-generating risk functions require new measurement frameworks that capture both traditional risk metrics and financial performance indicators. Organizations must develop comprehensive measurement approaches that evaluate revenue generation, profit optimization, and sustainable growth alongside risk management effectiveness.

    Key performance indicators should include revenue per customer, profit margins by customer segment, lifetime value optimization, and cross-sell success rates. These metrics demonstrate risk management’s direct contribution to organizational financial performance.

  • Organizational Alignment

    Effective optimization frameworks unite commercial and risk stakeholders around shared objectives, eliminating traditional conflicts between revenue growth and risk management. Properly implemented optimization serves both revenue goals and risk management requirements simultaneously.

The Strategic Imperative

Implementation separates leaders from followers. Organizations ready to begin this transformation should start with three concrete steps:
  • Audit current decision-making processes.
    Map where human judgment currently overrides data in credit decisions, collections strategies, and product recommendations. These are your optimization opportunities.
  • Establish baseline metrics.
    Measure current performance on revenue per customer, lifetime value, and cross-sell conversion rates. You need to quantify the improvement as you shift to algorithmic optimization.
  • Start with one high-impact use case.
    Don’t attempt a full transformation immediately. Choose credit line management or collections optimization where you can demonstrate results within quarters, not years. Success in one area builds organizational support for broader implementation.

The technology exists.
The data exists in your systems.
What’s required now is leadership commitment to move from predictive analytics to prescriptive action.

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ATandT

Customer Story: AT&T

AT&T Mexico is a leading telecommunications provider offering advanced mobile services, high-speed internet, and intelligent solutions for individuals and businesses. In Q3 2025, the company reported EBITDA of $199 million USD, marking an 18.5% year-over-year increase, and revenue of $1,095 million USD, up 7% year-over-year—reflecting strong operational performance and continued growth.

AT&T Mexico connects over 24.1 million customers across the country. The company remains committed to transforming connectivity, driving digital inclusion, and delivering innovative services that empower people and businesses throughout Mexico.

  • Industry
  • Region
  • Country

    Mexico

  • Line of Business
  • Solution
  • Module
  • Infrastructure
  • ROI
  • Competition

Customer Timeline
Land MRR: $27,713 USD
Land PS: $62,430 USD
Expand MRR: $20K USD
Expand PS: $10K USD
  • Opportunity Created
    August 30, 2024
  • Opportunity Won
    October 30, 2025
  • Go-Live
    Technical Go-Live:
    Early February 2026


    Full Go-Live:
    February 2026

  • Customer Expansion
    • IN PROGRESS:
      Application fraud solution
    • FUTURE:
      Predictive models and onboarding credit
Initial Opportunity Details

  • Customer Challenge

    With the rise of identity theft, synthetic identities, and subscription fraud as well as higher cost of handsets and equipment fraud is a growing concern. AT&T Mexico faces increasing threats that impact revenue, customer experience, increased complexity to balance onboarding risk and customer friction. Traditional fraud prevention methods often lead to high false positives, increasing operational costs and friction in customer onboarding. ​
  • Provenir Impact

    • Decrease financial losses: Implementing a 10% improvement in fraud detection and a 5% reduction in false positives would save the business a minimum of $5 million annually based on its ~$4Bn USD revenue.
    • Fraud detection improvement:
      Current fraud losses:
      • $40 million/year (1% of $4bn revenue)
      • 10% improvement impact: Reduces losses by $4 million/year
    • False positive reduction and customer experience:
      False Positive Reduction:
      • Current false positive costs: $20 million/year (0.5% of revenue)
      • 5% reduction impact: Saves $1 million/year
  • Competitors

    In-house
    SAS
    Experian
  • Why We Won

    • Strategic Technology Fit
    • Tailored Flexibility
    • Trusted Collaboration
    • Operational Impact
    • Scalable Vision
  • Pain Points

    • Financial losses
    • Fraud detection improvement
    • False positive
    • Improve customer experience
Customer Growth

Growth Opportunities

We could work on onboarding and collection business process to improve all customer life cycle

PSD will continue working closely with AT&T to explore new opportunities.

Expansion

With PSD, the next step is to integrate AI and predictive models to strengthen fraud prevention efforts and leverage alternative data. The goal is to enhance customer profiling and streamline the investigation process, ultimately reducing false positives.
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RytBank

Customer Story: Ryt Bank

Ryt Bank is a Malaysia-based digital bank backed by YTL Group and Sea Limited. It positions itself as the first AI-powered bank, using its Ryt AI assistant (built on Malaysia’s ILMU LLM) to let you chat to pay bills, transfer money, and manage your account, targeting young professionals and frequent travelers with a simple, app-driven experience and transparent fees.
  • Industry
  • Region
  • Country

    Malaysia

  • Line of Business
  • Solution
  • Module
  • Infrastructure
  • ROI
  • Competition

Customer Timeline
Land MRR: $6,500 USD
Land PS: $16K USD
Expand MRR: ~$10K USD
Expand PS: $80K USD
  • Opportunity Created
    26th May 2023
  • Opportunity Won
    12th May 2025
  • Go-Live
    20th July 2025
    Technical Go-Live


    30 th August 2025
    Full Go-Live

  • Customer Expansion
    • Future: Property & Infrastructure-Linked Products
Initial Opportunity Details

  • Customer Challenge

    As a newly launched AI-powered digital bank, Ryt Bank needs to onboard and serve customers in seconds while maintaining robust risk controls and regulatory compliance. Early processes rely on a mix of internal systems, manual reviews, and hard-coded rules, making it difficult to support rapid product launches, dynamic pricing, and personalised credit decisions. This fragmentation slows time-to-yes, drives up operational effort, and limits the bank’s ability to fully leverage data and AI across the customer lifecycle. Ultimately, this impacts Ryt Bank’s ambition to scale quickly and deliver a seamless digital experience.
  • Provenir Impact

    • Smarter, AI-Driven Risk Decisions
      By combining Provenir’s decisioning platform with Ryt’s own AI models, Ryt Bank can assess creditworthiness in real time using a broader set of data points. This delivers more accurate approvals, reduces risk exposure, and supports consistent, data-driven decisions across the retail portfolio.
    • Faster Turnaround and Fully Digital Journeys
      End-to-end automation – from KYC and fraud checks to bureau calls and decision execution – has significantly reduced manual intervention, enabling near-instant decisions for onboarding and credit requests. This improves straight-through-processing rates, shortens time-to-yes, and enhances customer conversion in Ryt’s mobile-first channels.
    • Policy Compliance and Scalable Decisioning
      The solution enforces Ryt Bank’s credit, risk, and regulatory policies through configurable rules and strategies, ensuring consistent compliance with internal standards and Malaysian regulations. At the same time, it provides a flexible, scalable foundation to rapidly introduce new products and tweak policies as the bank grows.
  • Competitors

    FICO
  • Why We Won

    • Digital-Bank Ready, Cloud-Native Platform
      Provenir provides a modern, cloud-native decisioning platform designed for high-growth digital banks, supporting real-time decisions for onboarding, cards, and PayLater in a single environment.
    • Speed to Market and Business User Autonomy
      Our low-code configuration and reusable components allow Ryt Bank’s teams to rapidly design, test, and deploy strategies without heavy IT dependency, accelerating product launches and change cycles.
  • Pain Points

    • Need for instant, consistent decisions across onboarding
    • Difficulty orchestrating multiple data sources and analytics in one place
    • Limited agility to test and roll out new strategies, products, and risk policies
    • High operational overhead from manual reviews and fragmented workflows
Customer Growth

Growth Opportunities

Data Science Initiative: Collaboration with ILMU

Initial discussions have commenced between Ryt Bank, ILMU (YTL’s AI lab) and Provenir’s Data Science team to explore how ILMU’s LLM can be embedded into Provenir decisioning. This early collaboration focuses on use cases such as conversational credit applications, smarter risk insights, and automated policy explanations, laying the foundation for future AI-powered decision intelligence across Ryt Bank’s products.

Expansion

Property & Infrastructure-Linked Products

As YTL expands its townships, transport, and utilities footprint, Ryt Bank can create embedded financial products that are tightly linked to YTL’s property and infrastructure ecosystem. This includes tailored financing for YTL developments, bundled offerings that combine housing, utilities, connectivity, and banking, as well as subscription-style payments for transport and community services—all managed through the Ryt app. Such offerings deepen ecosystem stickiness, unlock new recurring revenue streams, and position Ryt Bank as the primary financial layer across YTL’s integrated developments.

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Provenir Wins Credit Risk Solution Award at 2025 Credit & Collections Technology Awards 

Provenir Wins Credit Risk Solution Award at 2025 Credit & Collections Technology Awards

AI decisioning platform recognized for innovation in
credit risk management across consumer lending and banking

LONDON, UK – December 1, 2025 – Provenir, a global leader in AI decisioning platforms for financial services, won the Credit Risk Solution award at the 2025 Credit & Collections Technology Awards. The ninth annual ceremony took place November 20, 2025, at the Midland Hotel in Manchester.

The Credit & Collections Technology Awards celebrate companies driving innovation in credit risk management across the financial services industry. The awards recognize organizations that consistently advance the profession through technology and strategic innovation.

Provenir’s award reflects the company’s work helping financial institutions make smarter credit risk decisions across the customer lifecycle—from onboarding through collections. The platform processes over 4 billion decisions annually for 110+ enterprise customers across 60+ countries, combining real-time risk assessment with embedded AI to help banks, fintechs, and consumer lenders balance growth with portfolio health.

The platform enables risk teams to automate underwriting decisions, adapt credit strategies in real-time, and optimize portfolio performance across consumer lending, banking, and BNPL use cases. Recent customer results include 10% increases in approval rates, 30% decreases in delinquent accounts, and 2X growth in customer base while maintaining risk discipline.

Provenir has been recognized as a Strong Performer in Forrester’s Wave for AI Decisioning Platforms and a Category Leader by Chartis Research in Credit Portfolio Management, Credit Lending Operations, and Risk Tech Quadrant for Retail Credit Solutions.

View All the Awards

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