Customer Lifetime Value – Unlocking Growth Through Intelligent Customer Management
Customer Lifetime Value – Unlocking Growth Through Intelligent Customer Management
- 13th November 2025
- 6:30 PM – 9:00 PM
- The Ritz-Carlton, Dubai International Financial Centre
In today’s hyper-competitive financial services landscape, the race is no longer just about customer acquisition—it’s about maximising Customer Lifetime Value (CLV). As acquisition costs rise and customer expectations evolve, banks and lenders must shift toward long-term, value-driven relationships.
CLV is becoming a critical metric that informs decisions across pricing, personalisation, and risk. Yet many institutions still rely on siloed, backward-looking systems that fail to activate CLV as a real-time lever for growth.
The future lies in intelligent customer management—where AI, predictive analytics, and real-time decisioning work together to deliver proactive, hyper-personalised engagement across every stage of the customer lifecycle.
We are honoured to be joined by Mohammed Ismaeel Hameedaldin, whose expertise in Product and Brand Marketing will offer valuable insight into how leading banks and fintechs are turning CLV into a strategic growth engine.
Key Discussion Points:
- How connected customer management drives long-term value
- Using predictive analytics to inform lifecycle decisions and boost retention
- Real-time decisioning: from insight to action at the point of interaction
- Aligning CX, risk, and data teams to maximise CLV
- Future-proofing your customer strategies with AI-powered platforms
6:30 PM
Arrival and welcome drinks7:00 PM
Keynote from Mohammed Ismaeel Hameedaldin, Partner at TOUGHLOVE Advisors and Chairman of the Marketing Society in the GCC7:20 PM
Roundtable discussion and dinner is served9:00 PM
Official close and summary
Mohammed Ismaeel Hameedaldin
Partner at TOUGHLOVE Advisors and Chairman of the Marketing Society in the GCC
A Business Leader, a Product & Brand Marketer, a Mentor, and a passionate People Leader.
Mohammed is a Partner at TOUGHLOVE Advisors and Chairman of the Marketing Society in the GCC. He is a former CMO with over 30 years of experience across varied multi-national blue-chip firms.
Initially starting his career in finance, where he spent the first 5 years of his working life, his real passion is in the field of Marketing, where he has spent the last 27+ years across diverse marketing functions including Insights, Marketing Strategy, Planning and Consulting, Sponsorship & Events, Product & Brand Marketing as well as all aspects of Social, Digital and Data led Marketing. He’s a strong believer in marketing as a business function, with a real focus on the value it brings to the bottom line. He started his career at Citibank, and the next 10 years at P&G followed by a similar stint at HSBC before finally moving to Visa Inc where he spent the last 7.5 years as the SVP of Marketing across 90 Markets.
In addition, he was the executive sponsor for both the Mental Health and Wellness as well as Women’s Leadership Networks at Visa, both areas he is extremely passionate about and are areas that he championed both in and out of Visa.
